Month: February 2025

New solution combines intelligent content and real-time first-party customer data powering the future of marketing and digital experiences

The ability to deliver personalized customer experiences is not just a competitive advantage; it has become a necessity for brands seeking to thrive. Data—specifically the information in customer data platforms (CDPs)—is pivotal in achieving this goal.

Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths?

Study reveals the perks job seekers are prioritizing – mobility and flexibility being favored over traditional benefits

Marketing operations has undergone a significant transformation, evolving from a primarily tactical function into a strategic powerhouse within the marketing ecosystem. This shift is not merely a trend; it reflects the increasing complexity of the digital marketing landscape and the critical role that technology plays in achieving business objectives.…

Do you remember the shock ending of The Sixth Sense? The film taps into that mysterious sixth sense—something beyond our usual perception. Similarly, in the world of taste, umami goes beyond salty, sweet, bitter, and sour to create a richer, more…

The integration of artificial intelligence (AI) into search engines has marked a seismic shift that brands can no longer afford to ignore. With platforms like Google incorporating AI-driven overviews into their search results, businesses must adapt their strategies to remain competitive in this new landscape. Understanding and responding to…

It’s February! It’s all about love and the Annual Celebration of Black History Month. I love how the two go hand in hand. This is an extra special podcast because I am filling in this month to host and in addition we are collaborating this month…

Joining us today is Heidi Golledge, CEO and Founder of Jobot. A three-time EY Entrepreneur of the Year award winner, Heidi is redefining the recruiting landscape by blending cutting-edge AI with human expertise. Known for her transformative “No Jerks Allowed” policy and her dedication to fostering inclusive, people-first workplaces,…

Braze today released its fifth annual Global Customer Engagement Review (CER), uncovering some of the biggest trends shaping customer engagement across AI and experimentation, data and personalization, emotions and loyalty, and more. In today’s always on digital economy, consumer expectations for customer experience continue to rise, and brands face tougher competition…