Month: April 2025

Welcome to One Amazing About Treasure Data, and their campaign that ran during Adobe Summit in March 2025. Today we’re talking with Mark Tack, CMO at Treasure Data and we are going to be talking about their Treasure Data CDP Trade-Up program campaign with us today.

Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices, channels, and even physical locations, determining which strategies truly drive conversions can feel like a daunting puzzle.

In Episode 233 of the CX Goalkeeper Podcast, host Gregorio Uglioni speaks with Sarah Caminiti, Head of Customer Service in the US at Acam and the host of the Epical Growth podcast. This episode dives deep into foundational leadership and how it shapes…

For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks, and trust. Is AI truly enhancing human capabilities, or is it simply replacing them? And how can companies balance efficiency with responsibility in AI-driven CX? Joining me today is…

The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force. Particularly in the realm of software development, Generative AI (Gen AI) tools are being hailed as powerful allies that can enhance productivity, streamline workflows, and alleviate the burden of monotonous tasks.

This article was written by Greg Kihlström for CustomerThink. Despite the hype, the statistics, and some high-profile case studies, many customers—and companies—have had mixed experiences with their AI implementation so far.

CallRail, the lead engagement platform, today announced the launch of their Marketing Development Fund (MDF). This program is designed to provide financial and strategic support for co-branded marketing initiatives as part of its existing Agency Partner Program. CallRail’s new MDF program underscores the company’s commitment to the mutual growth and…

Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent of artificial intelligence (AI) technologies that promise to revolutionize how marketing teams operate. As we look to the future, it is imperative for…

Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through the noise and drive real results.

Margin pressure is rising as shoppers trade down, supply‑chains wobble, and talent grows scarce. Eighty‑five percent of consumers say they are choosing lower‑priced products, leaving brands to squeeze more productivity out of smaller teams. Manual processes and disconnected systems make that a difficult exercise—and the cost shows up on…