Strategic AI investments drive organizational success
Organizations are increasingly recognizing the pivotal role of artificial intelligence (AI) in driving operational efficiency and enhancing customer experiences. The recent findings from a collaborative research effort by Qualtrics and McKinsey reveal that businesses stand to gain between $860 billion to $1.3 trillion by making strategic investments in AI.…
#661: Creating a world-class student experience with Mike Milliron, IMG Academy
Today’s guest is Mike Milliron, Chief Operating Officer at IMG Academy Campus. Mike has played a key role in reimagining and transforming the student experience at IMG Academy, aligning student and employee experiences to create a seamless, enriching environment for everyone on campus. We’re going to dive into how…
Personalization drives customer loyalty success
The emphasis on customer experience as a competitive differentiator has never been more pronounced, particularly in the car rental industry. The podcast discussion highlights the critical role that personalization plays in driving customer loyalty and satisfaction. As loyalty programs evolve, they must leverage the vast amounts of data at…
#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro
How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has…
The European Commission Expands its Partnership with UNICEPTA by PRophet to Include Media Analysis
UNICEPTA by PRophet’s integrated newsroom team will deliver comprehensive insights across all 27 EU member states in 32 languages
Hiring uncertainty impacts marketing roles
In marketing, the dynamics of hiring are subject to the whims of economic fluctuations, corporate strategies, and broader societal trends. Let’s explore the current state of hiring for marketers in an environment marked by volatility and uncertainty and shed light on how these factors are shaping the marketing job…
The Way of Working Changed: Building Human-Centered Companies
In this inspiring episode of the CX Goalkeeper Podcast, Luke Jamieson shares his bold vision for the future of work, customer experience, and employee engagement. From human-centered organizations to the power of authenticity and observability in CX,…
#660: Enabling and accelerating customer experience improvements using AI with Isabelle Zdatny, Qualtrics
We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. Today we’re going to talk about enabling and accelerating customer experience success by augmenting your teams and processes with AI. To help me discuss…
Top 10 Digital Healthcare Marketing Books
Check out these books that discuss how to create an optimal digital patient experience.
Rising Costs, Declining Organic Traffic: Navigating the Digital Landscape
Brands are facing unprecedented challenges characterized by rising customer acquisition costs and declining organic traffic. As highlighted by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at ContentSquare, a recent industry analysis of 238 billion retail page views reveals a concerning trend: while paid traffic is on the rise, organic…
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