Month: April 2025

In healthcare, effective communication has emerged as a cornerstone of building trust between patients and providers. The recent podcast discussion highlights the pivotal role of proactive communication in alleviating patient anxiety, fostering transparency, and ultimately enhancing the overall patient experience. As healthcare organizations increasingly leverage technology, it becomes imperative…

Ok, this one is a bit different.   I’ve been asked many times over for a sampling of The Trusted Guide Roadmap™ Master Class and really couldn’t share a nice condensed slice of it…until now. It was quite by accident.   I used…

WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure.

Organizations often find themselves inundated with an array of metrics designed to gauge performance, customer satisfaction, and employee engagement. However, as highlighted in a recent podcast discussion, an overemphasis on these metrics can lead to unintended consequences, such as a narrow focus that overlooks the underlying behaviors that truly…

Today we’re going to talk about the current state of hiring for marketers, and how communication execs are responding to the latest developments in the world while still needing to get their work done. To help me discuss this topic, I’d like to welcome back to the show Sue…

Effective communication with customers is paramount for businesses aiming to thrive. The ability to understand and engage with customers on a personal level can significantly influence brand loyalty and customer satisfaction. A unified approach to customer data is essential for achieving this goal. By consolidating customer information into a…

Keri-Lynne Shaw is a former Chief People Officer and current CEO of the Salary Bump who is on a mission to help women by pulling back the corporate curtain and expose the truth about negotiation blind spots. She doesn’t just share tips—she delivers…

Transforming Customer Feedback into Strategic Actions to Fuel Brand’s Marketing, Sales, and Operations

If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who’s already getting it right? Today, I’m thrilled to be joined by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare. Jean-Christophe brings a wealth of experience…

Sourcetable launches the world’s first autonomous spreadsheet that leverages AI automation to complete common analysis and operations-focused workflows. Autopilot functionality is voice-powered, enabling an AI spreadsheet experience similar to vibe coding.