Month: May 2025

Landing pages need to do a lot—and quickly. So how do you create a landing page that looks good, educates your customers, generates interest, and generates LEADS? Welcome to One Amazing About Leadpages. Today we’re talking with Michael Sacca, CEO of Leadpages and he will be sharing one amazing…

This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized and seamless experiences to their customers across various touchpoints.

We are revisiting one of the most downloaded episodes of the CX Goalkeeper Podcast; we were joined by Joey Coleman, an expert in customer experience and the author of “Never Lose an Employee Again.” This insightful discussion peeled back the layers of…

Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under the Laureate Education network, leading global marketing at Anthology…

What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking outdated. A new standard is emerging, driven by shoppable video, immersive technology, and AI-fueled personalization. It’s not just about making online shopping better. It’s about making it feel completely different.

This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands and Customers

At its first-ever annual event, Topsort announces the launch of Toppie, a sponsored listings ad exchanger, Top Optimizer, an AI toolkit, and In-Store Journey, which captures brick-and-mortar signals

A new study by the Global Risk Advisory Council has identified AI misuse as the number one risk factor for brand reputation. Miruna Dragomir, CMO at Planable and a respected voice in social media marketing, explains what this means for consumers and the content they engage with daily.

Ninety-one percent of U.S. workers believe artificial intelligence  (AI) avatars can enhance productivity and efficiency at work and 88% see the potential for AI  avatars to create more knowledgeable workers by providing instant access to information. This is according to the Colossyan State of AI Avatars Report, which explores…

Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and a speaker at the upcoming Online Scrum Masters Summit, where she brings over 14 years of experience blending agile frameworks with data science,…