Month: May 2025

The conversation surrounding data privacy and advertising efficacy has reached a pivotal moment. With the impending phase-out of third-party cookies, advertisers are compelled to rethink their strategies and embrace first-party data as a cornerstone of their marketing efforts. This shift not only addresses privacy concerns but also enhances the…

Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to cubicle walls: a traffic‑light matrix of key accounts shaded in green, yellow, or—worst of all—red. Everyone vows to fill it in before Friday. Everyone forgets. Meanwhile a “green” client quietly shops the competition, and…

In the competitive arena of Super Bowl advertising, where brands vie for consumer attention and engagement in a matter of seconds, the ability to evoke emotion has emerged as a critical factor in determining the success of an ad.

How do you take something that’s iconically local and make it feel authentic—everywhere?

How do you take something that’s iconically local and make it feel authentic—everywhere? That’s the challenge facing every regional brand trying to scale. When your name is practically synonymous with …

This article was written by Greg Kihlström for MarTech. Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.

Topsort gathers industry experts, customers, and all those interested in defining the future of retail media to a three-day event

What if AI-powered technology could not only solve your customers’ problems faster but also anticipate their needs—and why do so many organizations still get it wrong? On this episode of the Delighted Customers podcast, we unlock the real reasons…