MarTech: Driving growth through data: Optimizing the purchase stage
The following article was written for MarTech by Greg Kihlström. Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and…
#135 Emotional Imprinting and the Future of Experience Management
Join us for a special episode featuring Lou Carbone, widely regarded as the father of the experience management movement. As the founder, president, and chief executive, Chief Experience Officer of Experience Engineering, a Minneapolis-based…
CMSWire: AI Can Predict Customer Churn, But Can It Build Trust?
This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.
#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX
The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the…
New Pega Predictable AI Agents Combine the Power of Reasoning with the Predictability of Workflows
Pegasystems Inc. today unveiled Pega Predictable AI™ Agents that give enterprises extraordinary control and visibility as they design and deploy AI-optimized processes. Businesses can deploy Pega Predictable AI Agents with confidence, accelerating value while minimizing risk.
Redpoint Unveils Data Readiness Hub to Elevate Enterprise Data Quality
Redpoint Global, a leader in customer data technology, today announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality. The platform delivers customer data that is ready for use across the enterprise…
#29: One Amazing Thing About Nfinite with Mark Elfenbein
With e-commerce buyers demanding high-quality, engaging visuals, and retailers are under immense pressure to deliver immersive experiences across massive catalogs, how does a brand remove the friction from content creation? Welcome to One Amazing About Nfinite. Today we’re talking with Mark Elfenbein, Head of North America at Nfinite and…
Algolia Unveils New Real-Time, Context-Aware AI Agents Across Salesforce and Adobe
Algolia, the AI-native search and discovery platform used by over 18,000 businesses, announced a new AI agent experience that proves how autonomous systems can reason and act on real-time data across enterprise platforms. Demonstrated using Salesforce’s Agentforce and integrated with Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), and Salesforce Commerce Cloud (SFCC), Algolia shows…
Partners in CJO: the teams that make journey orchestration successful
To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.
#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys
Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically …
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