Expert Mode from The Agile Brand Guide®

Expert Mode: Why Slow is the New Down—and What That Means for Digital Experience

Jun 17, 2025

Your website might technically be “up,” but if it’s slow, your customers have already moved on. And they didn’t leave feedback—they just left. According to Catchpoint’s 2025 SRE report, 53% of organizations now say poor performance is just as damaging as downtime for social media content. For digital-first brands,…

#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance

#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance

Jun 17, 2025

We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for…

One Amazing Thing About Bluecore with Fayez Mohamood

#31: One Amazing Thing About Bluecore with Fayez Mohamood

Jun 17, 2025

Customers don’t always know what questions to ask when shopping for a product. What if there was an AI-guided shopping assistant that always knew the right questions to ask to help customers make smarter shopping decisions?

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97% of Businesses to Use AI in Customer Communications in 2025, But Are Consumers Ready for It?

Jun 16, 2025

New research from Sinch reveals how top brands are unlocking smarter, more personalized customer experiences with AI, RCS, and integrated omnichannel strategies

CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity

CustomerThink: How AI Avatars Are Quietly Rewiring Enterprise Productivity

Jun 16, 2025

This article was written by Greg Kihlström for CustomerThink. Generative AI has generated plenty of attention and hype, though its ability to create text, images, and software have primarily taken the spotlight, leaving video as an afterthought.

Revisited: Unleashing the Power of Experience Management

Revisited: Unleashing the Power of Experience Management

Jun 16, 2025

In collaboration with CCW Europe Summit 2025 CCW Europe Summit 2025 unites CX pioneers to solve today’s challenges and shape tomorrow’s solutions. Dive into next-gen AI, journey redesign, and customer-centric growth with leaders from Google,…

#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok

#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok

Jun 15, 2025

When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel. Mark Wheeler, Chief Marketing Officer at Storyblok is…

Expert Mode from The Agile Brand Guide®

Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game

Jun 15, 2025

We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data point available—and yet conversion rates remain stuck in the low single digits. Why? According to Joshua Goldberg, EVP of Strategy at Zenapse, it’s because most marketing artificial intelligence (AI) is training on the wrong…

Expert Mode from The Agile Brand Guide®

Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality

Jun 14, 2025

If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants you to think again. With more than 14 years of experience guiding teams through technical change, Gabrielle blends data science with agile coaching to challenge a common misconception: that Agile is all intuition, and…

Expert Mode from The Agile Brand Guide®

Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door

Jun 13, 2025

When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s not just a branding story—it’s a signal that the industry is about to change. Again.


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