Month: November 2025

Today, we’re excited to announce Twilio entered into an agreement to acquire Stytch, an identity platform for AI agents that’s built for developers. Stytch’s talented team and proven technology will help Twilio augment our roadmap and build an intelligent identity layer that anchors the entire Twilio Platform in support of…

Gregorio Uglioni sits down with senior customer experience manager Patty Soltis to explore the intricate dynamics of convincing the C-suite to embrace customer experience initiatives. Patty shares invaluable insights on …

Today, we’re going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational…

Global CX innovator Raymond Gerber has released his groundbreaking book, Journey to Customer Obsession: A Blueprint for CX Maturity and Enterprise Transformation, now available on Amazon in hardcover, paperback, and Kindle editions

The current marketing landscape presents a paradox. While the transformative potential of AI has become increasingly evident, many marketers find themselves grappling with uncertainty, hesitant to fully embrace its power. 

While generative AI has captured the imagination of marketers with its ability to create content, agentic AI represents a significant leap forward.  This emerging technology moves beyond generating outputs and empowers marketers to automate actions, personalize experiences, and gain deeper insights from their data.