Month: November 2025

RetailNext, the leading in-store traffic analytics provider used by 560+ of the world’s most popular brands, today announced early insights from Black Friday Weekend 2025. Initial data reveals an average of -5.3% year-over-year decrease in in-store foot traffic across Black Friday and Saturday, offering a view into shoppers who…

In enterprise marketing, data is never in short supply. Insight, however, is a far scarcer commodity. We are swimming in dashboards, reports, and terabytes of user events, yet the fundamental story of the customer—their intent, their frustration, their multi-session, multi-device reality—often remains elusive.

Early data from RetailNext reveals a notable shift in consumer behavior this Black Friday. In-store traffic across the United States declined by 3.6% compared to the previous year. This aggregate reduction, reported by RetailNext—a leading authority in retail intelligence and traffic analytics trusted by over 560 global retailers—signifies more…

The transformative potential of artificial intelligence (AI) in marketing is undeniable. From streamlining operations to personalizing customer experiences, AI promises a new era of efficiency and effectiveness. Yet, amidst the excitement, a critical question lingers: are we truly harnessing AI’s power or merely scratching the surface?  The 2025 Cella…

The 2025 Pre-Black Friday and Cyber Monday (BFCM) period has again demonstrated the holiday shopping season’s dynamic and hyper-growth nature. Early data from Stord’s live 2025 Black Friday Cyber Monday tracker, spanning from Sunday, November 23rd, through Wednesday, November 26th, reveals significant year-over-year increases in order volumes, Gross Merchandise…

The annual Cyber Week sales period continues to be a critical benchmark for overall digital commerce performance, revealing essential shifts in consumer behavior and technological adoption. Pre-Black Friday findings from Salesforce, based on billions of consumer interactions across its Commerce, Marketing, and Service platforms, underscore significant digital sales growth…

The consumer’s voice has never been more accessible, and technological advancements, particularly in Artificial Intelligence (AI), are accelerating data analysis. Despite these capabilities, many organizations remain hampered by fragmented, reactive approaches to consumer insights. This fragmentation creates significant gaps between understanding consumer needs and executing decisive business actions.

New generative AI promises to help marketers create tailored ad variations quickly, boosting efficiency and engagement across Facebook and Instagram campaigns.

And they aren’t alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments…

Just when we thought we had a handle on the omnichannel chaos, along comes the generative AI revolution, adding a powerful, and at times bewildering, new dimension. The pace of change is no longer just fast; it’s blistering. The fear of being left behind is palpable, and the pressure…