Month: January 2026

In entrepreneurship, the exit is often portrayed as the final chapter. It’s the moment the founder’s risk is validated, the long nights are vindicated, and the story concludes with a satisfying acquisition by a titan of industry. For marketing leaders, this playbook is familiar.

The recently-published TrustRadius Buyer Research Report, outlines the characteristics of Gen Z buyers and provides actionable guidance for adapting marketing and customer experience frameworks.

AI and human orchestration backed by nearly 30 years of operational data to modernize customer experience with intelligence and rigor 

Harris QuestRQ’s always-on corporate pulsing system connects live firm reputation metrics to over three decades of trended proprietary corporate ranking data from The Harris Poll’s Reputation Quotient (RQ) framework and its live HarrisQuest brand tracking platform.

As AI adoption accelerates, a new survey finds marketers risk alienating audiences when AI-generated content outpaces what viewers actually want—authentic storytelling

As automakers respond to rising demand for in-car entertainment, expanded testing solution ensures apps run reliably, safely, and deliver consistent driver experiences without relying on physical vehicles or complex setups

The 2026 Page-Harris Poll Confidence in Business Index reveals that while citizens worldwide demand more from leading companies, their belief in corporations’ ability to meet these demands is lagging. This erosion of confidence is compounded by a rapidly evolving information environment, where Generative AI (GenAI) is reshaping how stakeholders…

New simulation layer allows enterprises to run large-scale agent evaluations, providing insights & evidence to safely deploy, test, and continuously improve enterprise-grade AI Agents.

Today, we’re going to talk about the rise of AI browsers and Generative Engine Optimization, or GEO. Whether it’s using ChatGPT or Perplexity to search the web or with tools like OpenAI’s Atlas browser, we’re seeing a convergence of search, shopping, and conversation that could fundamentally change how brands…

The U.S. in-house marketing job market experienced a notable recalibration throughout 2025, moving from an initial period of strong activity to a more constrained and selective environment. This shift, detailed in the 2025 U.S. Marketing Jobs Report by Taligence in collaboration with Aspen Technology Labs, reveals a counterintuitive pattern:…