Month: January 2026

Today, we’re going to talk about the concept of an ‘agentic’ go-to-market platform, where AI doesn’t just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic, I’d like to welcome, Marcio Arnecke, Chief Marketing Officer…

Marbue Brown defines customer obsession versus customer focus. He explains you start with the customer and work backwards. He contrasts companies that work backwards from product or profits. He draws …

As marketing leaders, we find ourselves in an interesting position. We are champions of innovation, the primary sponsors of multi-million dollar AI initiatives, and the stewards of the customer experience. We’ve fought the good fight for budget, invested heavily in modern data platforms like Snowflake and Databricks, and have…

The Typeface Signal Report: Big Game Edition highlights a widening “speed gap,” revealing why brands often miss critical opportunities and how existing processes and tools hinder effective real-time marketing. This article will examine these challenges, explore the human and operational costs, and outline a strategic approach for leveraging integrated…

As marketing leaders, we are drowning in more customer data than ever before, yet a truly coherent, actionable view of the customer remains stubbornly elusive for many. The proliferation of channels—from social platforms and e-commerce sites to in-store visits and mobile apps—has created a fragmented landscape.

Today, we’re going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the year ahead. We’ll explore the real-world impact of AI on the customer experience, the rise of agentic commerce, and how marketing leaders can…

While AI offers unprecedented scalability and efficiency, a critical tension has emerged: how to leverage AI without sacrificing the human authenticity that drives consumer trust and engagement. Animoto’s “State of Video 2026” report, based on a September 2025 mixed-methods study of over 500 marketers and consumers, provides actionable insights…

Paved’s 2026 Newsletter Ad Performance Report, based on an analysis of millions in ad spend and insights from over 1,500 advertisers, provides a comprehensive overview of key industry trends and strategic implications. Senior marketing and CX leaders must understand these dynamics to optimize their media investments and drive measurable…

Analysis of millions in spend and 1,500 advertiser surveys reveals surging performance, revenue, and rebooking intent heading into 2026

In an era where “agentic AI” and complex automation are becoming baseline expectations for marketing departments, many teams still find themselves stalled by the technical weight of execution. To address this “gap between intent and reality,” Civic and Ittle.cloud have announced a new partnership designed to provide small marketing…