Month: February 2026

The Smarter Sorting study, Product Truth in the Age of Agentic Commerce: A Multi-Platform Evaluation of AI Shopping Systems’ Accuracy, Completeness, and Regulatory Reliability (2025), exposes persistent challenges in delivering “product truth”—a SKU-level representation that is accurate, complete, and regulatory-aligned.

While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less positive views on AI-generated advertising than advertisers assume. For senior marketing and customer experience (CX) leaders, addressing this disconnect through strategic disclosure and…

The most significant pattern across yesterday’s announcements is the proliferation of specialized AI agents and point solutions.

Do you invest in the bottom-line appeal of price, or the long-term value of a superior experience? It feels like a zero-sum game, forcing a choice between margin-eroding discounts and costly Customer Experience (CX) investments.

Today, we’re going to talk about the seismic shift in the media landscape, driven by the explosive growth of the creator economy. We’ll explore how the very definition of a creator is evolving from a short-term influencer to a long-term brand builder, and what opportunities and challenges this presents…

New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private instances of ChatGPT, Microsoft Copilot and Claude.

According to Smartcat’s The State of Global Enterprise Growth in 2026 report, for senior marketing and CX leaders, navigating this environment requires more than isolated efficiency gains; it demands a strategic approach to AI integration, workflow orchestration, robust governance, and structured training. 

Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO

The partnership gives brands, agencies, and publishers the ability to evaluate and tune the accuracy of consumer data to increase profitability

Answer Led Journeys, a new report from Scratch Marketing and Media and Trendemon indicates that the traditional sales funnel has not merely evolved; it has migrated off-site into AI chat interfaces.