Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News: March 4, 2026

Mar 4, 2026

Yesterday’s announcements represent genuine progress in marketing technology. Autonomous agents can handle specific, well-defined workflows faster and cheaper than humans. But they’re not replacing marketing teams; they’re augmenting them.

#822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale

#822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale

Mar 4, 2026

Today, we are here at eTail Palm Springs and we’re going to talk about a massive, and often invisible, threat to brand profitability and customer loyalty: post-purchase abuse. While brands have spent years optimizing the path to purchase, the moments that happen after the sale—returns, refunds, and support interactions—have…

Over 40% of Mid-Market Enterprises Leapfrog AI Adoption to Accelerate Competitiveness

Over 40% of Mid-Market Enterprises Leapfrog AI Adoption to Accelerate Competitiveness

Mar 3, 2026

Agentic AI 2026 playbook offers key insights on agentic AI adoption and a framework to help mid-market enterprises operationalize AI at scale.

Shift AI Consumer Insights report

New Shift AI Consumer Survey Finds AI Adoption Is Surging — But Consumers Want Control

Mar 3, 2026

According to Shift Browser’s 2026 AI Consumer Insights Survey of over 1,400 nationally representative respondents, 32% of consumers now use AI daily and more than half (53%) say AI improves their online experience.

Cognitiv logo

Cognitiv Co-Founders Aaron Andalman and Jeremy Fain Named to ADWEEK AI Power 50 

Mar 3, 2026

Chief Science Officer and CEO recognized for shaping the future of AI-driven advertising and advancing performance-first deep learning at scale

CommerceIQ Logo

CommerceIQ Unveils Suite of Retail AI Agents for Brands to Outperform the Competition

Mar 3, 2026

CommerceIQ, the leading retail AI platform, announced the launch of the industry’s first suite of AI agents designed to help brands move beyond dashboard-driven ecommerce management to continuous, AI-powered execution across sales, digital shelf, content, and retail media.

Expert Mode from The Agile Brand Guide®

Expert Mode: Navigating the Chasm Between AI Hype and On-the-Ground Reality

Mar 3, 2026

The return from any major industry conference, particularly one as sprawling as NRF, is always accompanied by a familiar sensation: a blend of inspiration, urgency, and a slight case of buzzword fatigue. Every year, a dominant theme emerges from the noise, and for the past few, that theme has…

Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News: March 3, 2026

Mar 3, 2026

While the industry celebrates “agentic AI” and “AI-powered solutions,” the real story is more nuanced: marketing teams are facing a fundamental shift in how work gets done, and the gap between vendor promises and practical implementation remains substantial.

The Agile Brand with Greg Kihlström

#821: From eTail: CommerceIQ’s Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution

Mar 3, 2026

Today, we’re going to talk about a critical bottleneck many brands face: the delay between data-driven insight and real-world execution. Commerce teams are often drowning in data but struggle with the manual, time-consuming work of implementing changes, whether it’s updating product pages or optimizing media spend. This has led…

Shark Tank’s Robert Herjavec Makes Strategic Investment in Lovelytics, Joins Board of Directors

Shark Tank’s Robert Herjavec Makes Strategic Investment in Lovelytics, Joins Board of Directors

Mar 2, 2026

Lovelytics, a leading AI-focused data and analytics consulting firm and the market-leading Databricks services partner, today announced that Robert Herjavec, entrepreneur, cybersecurity expert and star of ABC’s Shark Tank, has made a strategic investment in the company and joined its Board of Directors, effective immediately.

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