Month: March 2026

Today, we’re going to talk about the growing trust deficit in enterprise AI. While we’re all chasing the speed and convenience automation promises, many leaders are realizing that fast answers are useless—and even dangerous—if you can’t verify or defend the logic behind them. We’ll explore how to move beyond…

AI is the Judgement-Free Customer Service Offering, If Done Right, a recent online survey, commissioned by Cyara and fielded by Dynata in March 2026, gathered insights from 1,000 adult panelists across the United States. This research illuminates consumer perceptions regarding AI judgment and trust, highlighting critical areas for CX…

Yesterday delivered a concentrated wave of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adding of prior years, but a fundamental shift in how marketing work gets done. Before CMOs get swept up in vendor enthusiasm, here is what these…

What if you could know exactly who it is you are talking to when serving your next customer experience instead of guessing and hoping for the best? Welcome to One …

This article was written by Greg Kihlström for CMSWire. Experiences are not just a feature of the business. They are the business,” said Qualtrics CEO Jason Maynard as he kicked off Qualtrics X4, which took place March 17 to 19 at the Seattle Convention Center.

Today, we’re going to talk about a critical paradox facing modern marketers: as technology and AI make global expansion seem easier than ever, the risk of cultural missteps and brand damage has never been higher. We’ll explore why cultural intelligence is becoming the most vital, and perhaps most overlooked,…

This article was based on the interview with Emma Robinson , Head of B2B Marketing at Canva by Greg Kihlström, AI and MarTech keynote speaker for The Agile Brand with …

This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s future on the remaining 10% — the high-value human judgment machines can’t replicate?

The common thread across all three themes is the gap between vendor announcements and operational readiness. Every major platform is announcing AI capabilities; far fewer organizations have the data quality, governance frameworks, and trained teams to deploy those capabilities effectively. CMOs who focus on closing that operational gap —…

Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300 senior decision-makers across various industries, highlights a significant gap between cloud ambition and reality. The research indicates that organizations failing to evolve their cloud foundations risk constraining the growth…