Month: March 2026

This article was based on the interview with Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt by Greg Kihlström, AI and MarTech keynote speaker for The Agile …

This week’s research points to a marketing leadership inflection point. AI is no longer a future capability, but an operational reality that is simultaneously creating competitive advantage and brand risk, often within the same organization. 

Yesterday’s press release cycle was dense with announcements, but the signal-to-noise ratio is low unless you know what to look for. Three structural shifts are happening simultaneously, and CMOs who conflate them will make poor investment decisions.

We are in Seattle at the Qualtrics X4 Summit, and today, we’re going to talk about a fundamental shift in how we gather customer insights. We’ll explore the diminishing returns of traditional research and dive into the potential of synthetic panels—AI models trained to represent audiences without the fatigue,…

Framer’s State of Sites ‘26 report, a survey of over 1,900 professionals reveals a significant disconnect between strategic imperatives and operational realities. While the speed of launching new digital experiences has increased, the ability to continuously optimize and adapt websites for performance often lags, leading to missed opportunities and…

Intuit Mailchimp’s recent report, The Ecommerce Playbook: A Practical Field Guide for Modern DTC Brands consolidates insights from 22 industry experts, offering a practical guide for senior marketing and CX leaders to build, scale, and sustain profitable e-commerce operations. This blueprint emphasizes a holistic approach, integrating brand strategy, financial discipline,…

Built on the same Deep Learning Advertising Platform as ContextGPT, AudienceGPT predicts consumer journeys to create dynamic audiences

This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such a transformation. Over the course of a decade, they moved from a fragmented organization that was lagging its peers in client experience to a modern, relationship-oriented bank driving billions in revenue growth. They did…

Yesterday’s MarTech and AI news cycle had a lot of announcements. Here is what actually matters for CMOs and marketing organizations – and what does not. The through-line: AI is compressing timelines and automating decisions across the marketing stack. The organizations winning are those that built governance infrastructure before…

Today, we’re going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this is a binary, all-or-nothing moment where up to 95% of hard-won users say “no” and are effectively treated as a lost cause. We’ll explore why that moment…