Month: March 2026

New capabilities unveiled at Domopalooza enable companies to orchestrate AI agents and enterprise data across their workflows to power the next generation of the intelligent enterprise

Artificial intelligence (AI) has progressed from experimental pilots to an integral component of enterprise customer experience (CX) strategies. While many organizations now leverage AI agents for customer service, a significant …

Shopify has announced the launch of Agentic Storefronts, a suite of integrations designed to embed merchant product catalogs directly into leading AI interfaces including ChatGPT, Microsoft Copilot, and Google’s Gemini. The move signals a strategic shift toward “agentic commerce,” where AI assistants act as intermediaries in the customer journey,…

The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while 70% of e-commerce brands prioritize optimizing marketing spend, only 8% currently use AI for campaign optimization. This suggests that the primary challenge for…

Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth 

We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us…

Conga’s The State of Commercial Operations: Fragmentation in the Age of AI report examines the critical challenges posed by fragmented commercial operations. It outlines how senior marketing and CX leaders can develop an integrated commerce chain, laying the foundational data and process integrity required to harness AI for measurable…

New autonomous campaign agent generates full marketing campaigns from a single prompt, delivering faster, more trusted customer experiences

The Incisiv 2026 Benchmark Index: Unified Commerce for Specialty Retail, conducted in partnership with Manhattan and Google Cloud, provides a comprehensive assessment of unified commerce capabilities across over 400 specialty retailers globally. This benchmark reveals that true competitive advantage now stems from delivering seamless, connected customer experiences, extending from…

CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust is more fragile than vendor narratives suggest, and budget authority is shifting toward finance. Those who will lead in the months and years ahead…