Month: March 2026

Yesterday was a day that crystallized a tension CMOs have been navigating for the past two years: the gap between what AI vendors promise and what marketing organizations can actually operationalize. The day’s announcements — headlined by the Adobe-NVIDIA strategic partnership, Shoplazza’s agentic commerce architecture, Stagwell’s 2025 annual report,…

The challenge for enterprise leaders isn’t just to create better campaigns, but to build a more resilient system that empowers local teams without enabling brand chaos. It requires moving beyond the mindset of one-off campaigns and embracing a system that provides, as our expert puts it, “freedom within the…

Advertising has the potential to reach your best customers and grow you brand’s awareness, product sales and more—if you can only reach real actual customers and not bots that are stealing traffic and dollars from advertisers every day. Welcome to One Amazing About Anura. Today we’re talking with Rich…

Agentic AI promises autonomous lead research, scoring, and outreach, but experts caution that human oversight and measurable KPIs are critical to avoid compliance risks and brand damage.

Acquisition adds agentic journey orchestration and intent intelligence to Kaltura’s AI video platform, including its recently acquired eSelf.ai conversational avatar technology

Yesterday’s news paints a picture that CMOs need to read carefully — not as a wave of exciting new tools, but as a set of structural shifts that demand concrete decisions. The dominant theme is the acceleration from generative AI as a content tool to agentic AI as an…

Today, we’re going to talk about the evolution from influencer marketing to true creator commerce. This isn’t just about paying for posts anymore; it’s about building scalable, data-driven ecosystems where creators become a genuine extension of your sales and merchandising teams, directly impacting the bottom line. We are here…

The AI conversation in marketing has officially moved past “should we use it?” to “who owns it, and is our data good enough to make it work?” Two HBR pieces this week hit on something CMOs need to take seriously: the C-suite battle over AI governance is happening right…

Sprinklr, the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM),  announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant for Voice of the Customer (VoC) Platforms.

This article was based on the interview with Luke Roberts, Global Director, Digital Strategies & Growth at Bynder by Greg Kihlström, AI and MarTech keynote speaker for The Agile Brand …