Month: June 2026

BFJ Digital, an Australian performance marketing and data analytics agency, has deployed a technical architecture that addresses a multi-billion-dollar challenge facing long-cycle, high-value industries: tracking the real-world return on investment for digital ads when the final transaction occurs entirely offline.

Jon Carpenter to remain as Senior Advisor to the Board and CEO Global business leader Stuart Frankel to join the Board Investor call to be held on June 10, 2026

Insights from the 2026 AEC Inspire Report by Unanet, drawing on a survey of over 300 Architecture, Engineering, and Construction (AEC) leaders, provide a robust framework for enterprises seeking to establish long-term stability and competitive advantage in this dynamic landscape. This article translates these core findings into actionable strategies…

Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the practical considerations for senior marketing and CX leaders regarding governance, integration, and measurable business outcomes.

Comscore’s Q1 2026 AI Intelligence Report provides a comprehensive, panel-based perspective on these shifts, detailing AI’s influence across search, assistant tools, and the consumer journey. For senior marketing and CX leaders, understanding these dynamics is critical for adapting strategies, safeguarding brand visibility, and optimizing engagement in an increasingly AI-centric…

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully — not as a celebration of AI progress, but as a map of the decisions now sitting on their desks. The announcements collectively reveal three uncomfortable truths: AI adoption in marketing is…

Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace …

A recent study by Expedia Group, The AI Trust Gap, highlights that while travelers embrace AI for discovery and planning, their preference for booking and critical support remains firmly with trusted brands, not AI platforms. This distinction underscores a critical challenge for senior marketing and CX leaders: building confidence…

Brand visibility data now runs wherever marketing teams work, including Claude, n8n, and other tools, with a community marketplace where users can submit their own agent workflows

Recent research and press releases tell a story vendor marketing won’t. The gap between AI investment and AI readiness keeps widening. CMOs are caught between two pressures at once: deploy AI at scale, while their own customers turn to AI to screen out AI-generated marketing. Better messaging won’t close…