Month: July 2026

Airship stands behind results with new guarantee offer*; also launches a commissioned study quantifying how a composite organization moved past vanity metrics to drive $7.3M in value

Picture the economic landscape as a vast pyramid. For decades, the base was built on information scarcity. Companies that controlled access to data, knowledge, or specialized content could charge premium prices. Lawyers’ billable hours were justified by their exclusive access to legal precedents.

“Forgettable” sounds like the last thing a brand should aim for, but there’s a difference between a forgettable brand and a forgettable interaction. If essential but potentially thorny interactions can become almost unnoticed, then the company’s brand for maintaining a good relationship flourishes.

Tuesday’s announcements tell a story that vendor headlines obscure: AI adoption is near-universal, but revenue impact remains the privilege of a disciplined minority. HCLTech’s new global study of 500 enterprise decision-makers found that while 90% of organizations report GenAI and Agentic AI are transforming workflows, only 18% say AI…

Onfire CEO Tal Peretz on vertical AI for go-to-market teams: decoding developer buying intent from Reddit, Slack, and Discord into pipeline and revenue.

Company report finds AI-generated resume content is now mainstream, creating growing challenges for employers trying to identify authentic candidates at scale. 

Second annual State of Digital Trust report finds American consumers acting on privacy concerns faster than regulators — and putting the burden of trust squarely on brands

From Greg Kihlström on the Martech Fururist blog. A survey of enterprise deployments finds that identity is the control organizations are least likely to have put in place. Perimeter research finds the same requirement outside the firewall, where an agent reaching your site may belong to a customer, a…

Yesterday’s martech news, July 20, 2026: 5W finds OpenAI takes 24.6% of AI citations, CTM adds OpenAI Ads attribution, and Infobip pushes conversational retail.

We all know that personalized experience can pay off in big ways. What if you could continuously adapt things like search, product carousels, and more for customers, even from a cold start? How would that change your e-commerce merchandising approach? Welcome to One Amazing About Malachyte. Today we’re talking…