Month: July 2026

The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring line item on board meeting agendas and a constant hum in the background of every planning session. The vendor landscape, of course, has responded in kind, with every platform suddenly rebranded as a revolutionary,…

The pattern across yesterday’s news is not about AI features. It is about who owns the intelligence layer. Zeta Global’s agentic commerce research reveals that 70% of AI shoppers still prefer to complete transactions on brand-owned channels, but AI is already controlling discovery and evaluation before the customer ever…

Today, we’re going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: How to demystify AI for the broader marketing organization so your teams can actually use it. Moving beyond theory to discuss tangible applications that drive efficiency…