Month: July 2026

New classifications, enhanced analytics, and industry-defining partnerships will help site owners and transparent AI companies work together to build a thriving Agentic Internet

According to From Discovery to Checkout: How AI Is Changing Consumer Behavior, new research from Zeta Global, senior marketing and CX leaders must understand this evolving landscape to build trust, foster loyalty, and drive measurable outcomes in an AI-powered commerce environment.

Seel, a leader in agentic commerce operations, announces Seel Agencies, the industry’s first AI-powered agencies, built on its infrastructure already serving more than 35 million shoppers across thousands of merchants.

Conga Continues to Grow with New East Coast Hub, Accelerated Innovation and Elevated Customer Experience

The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring line item on board meeting agendas and a constant hum in the background of every planning session. The vendor landscape, of course, has responded in kind, with every platform suddenly rebranded as a revolutionary,…

The pattern across yesterday’s news is not about AI features. It is about who owns the intelligence layer. Zeta Global’s agentic commerce research reveals that 70% of AI shoppers still prefer to complete transactions on brand-owned channels, but AI is already controlling discovery and evaluation before the customer ever…

Today, we’re going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: How to demystify AI for the broader marketing organization so your teams can actually use it. Moving beyond theory to discuss tangible applications that drive efficiency…