Month: August 2026

The XR State of Ad Ops 2026 Report, a comprehensive industry-wide study surveying over 400 marketers and creatives, sheds light on these critical trends, challenges, and opportunities shaping the rapidly evolving advertising landscape.

Maximor has expanded its platform to run finance operations autonomously across revenue, cash, close, accounts payable and receivable, and financial reporting. Nine months after its $9 million seed round, the company has reached multi-million-dollar ARR and says 98% of transactions now run from start to finish without human intervention.

New Insights from leading ad operations platform XR Extreme Reach, which powers ad delivery and celebrity payments for 80% of the world’s top brands, are beginning to shed light on some of the biggest challenges facing marketers in the creative space: Budget approvals.

Twilio announced on August 5, 2026 that Branded Calling is now generally available in the United States, giving businesses a way to display a verified company name, logo, and — where supported — a reason for calling directly on a recipient’s mobile device before they decide whether to pick…

New GEO monitoring, technographic data on TrustRadius product pages, and GEO optimization services help vendors see and shape what AI tells buyers about their products

EU AI Act Article 50 transparency obligations took effect August 2. Greg Kihlström on what changes for marketing operations, agency contracts, and brand-configured agents.

Radial, Inc., a leading 3PL set to become Paxon later this year, today announced its partnership with Two Boxes to help brands transform returns from a costly operational burden into a competitive advantage through faster, more intelligent returns processing.

IAB set AI visibility measurement standards on August 3, 2026, and PulsePoint, Rokt and Simpli.fi shipped agentic marketing platforms on August 4, 2026.

Patricia Rollins, Executive Director of Marketing at Thryv, on the “boss boom,” AI-run one-person businesses, and the SMB habits enterprise teams should copy.

A survey by Vericast and Dynata in June 2026 of 1,000 U.S. adults revealed that lower or no fees (39%) and cash bonuses or promotional offers (39%) were the top incentives for switching checking accounts.