As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks.
At the same time, cross-functional team collaboration is at a standstill, with only 1% of customer engagement being owned by a combination of marketing and technical teams, and 25% of customer engagement executed by non-marketers.
Today we’re going to talk about how the quality of a brand’s digital experience relies on consistent organizational collaboration, and iterating on the look and feel of a brand based on customer feedback.
To help me discuss this topic, I’d like to welcome Mariam Asmar, VP Strategic Consulting at Braze.
Resources
Braze website: https://www.braze.com
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