339: #339: Combining Technology and Creativity for Standout Customer Engagement with Mariam Asmar, Braze

Today we’re going to talk about how creativity and technology drive standout customer engagement.

Recently WARC and Braze released a report entitled: The invisible enabler: Unlocking the Creative Potential of Technology. We’re going to talk about a few of the ideas in that white paper that covers why brands should audit their available tech and data, how they should prioritze creative investment in key areas of the omnichannel journey, and why it is advisable to put in place a first-party data strategy. 

To help me discuss this topic, I’d like to welcome Mariam Asmar, VP Strategic Consulting at Braze.


Braze website: https://www.braze.com

WARC and Braze report: https://www.braze.com/resources/articles/new-report-from-warc-and-braze-reveals-how-major-brands-are-successfully-unlocking-the-creative-potential-of-technology

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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