My Courses
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New Agile Brand Guide helps marketers create a winning operational model to deliver better marketing and customer experiences
In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of Marketing Operations is explored
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391: #391: AI and the Customer Experience at Scale, with Shelia Anderson, US CIO at Aflac
The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about the meaningful use of AI in the customer…
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What Marketers Should Know about the Changing Data Privacy Landscape
Data privacy has become a hot issue in today’s digital marketing world. With the increasing number of high-profile data breaches and the growing concerns of consumers about how their data is being used, businesses need to be fully aware of the evolving data privacy landscape.
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390: #390: Prioritizing what customers both want and need with Bobby Arbuthnot, Unisys
Today we’re going to talk about prioritization and how to, as advisors both within and outside of a company, balance the things customers need to have versus what you know they need. To help me discuss this topic, I’d like to welcome Bobby…
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The Top 10 Books On AI And Marketing
These AI and marketing books provide knowledge and practical advice for marketers looking to improve their understanding of AI and marketing.
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389: #389: Marketing, AI, and the Omnichannel Experience with Asim Zaheer, Glassbox
The customer experience continues to be a key point of competition among brands today, and those that can provid more personalized content, offers, and overall experiences are pulling ahead. But businesses cannot close the digital experience gap and…
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388: #388: AI and decision making, prediction, and workflow automation, with Rik Chomko, CEO at InRule
Today we’re going to talk about some of the powerful ways that AI can augment human capabilities to make decisions, learn from those decisions, and automate processes to reduce errors and improve results. To help me discuss this topic, I’d like to…
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Future-Proofing Your Marketing Data Collection Approach
As a marketer, collecting data is an essential part of your job. However, with technology and regulations constantly evolving, it’s imperative to future-proof your marketing data collection approach.
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387: #387: AI & Machine Learning in the Enterprise, with Scott Love, Lovelytics
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger…
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Top 10 Picks for Agile Marketing Books
We’ve rounded up our top 10 picks of essential reading materials that will give any digital marketer a healthy start
