My Courses
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386: #386: Intrapreneurship and fostering innovation from within, with Shane Pahl
In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership means and how we see that play out in the organizations we have both…
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MarTech: 4 AI categories impacting marketing: Predictive analytics
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
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Aligning Marketing KPIs with Business KPIs
As a CMO or marketing leader, you are constantly striving to achieve and measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?
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Fast Company: Let’s be real about AI and our work
Here are some ways in which leaders and managers can be realistic about their teams’ usage of AI tools to enhance their work and be more productive.
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Forbes: Conversations To Have Before Starting With Conversational Marketing
This article was written by Greg Kihlström for Forbes Agency Council. Let’s face it: Your customers don’t want to wait when they are ready to make a purchase. With 82% of consumers rating an immediate response as important when they have a sales question, delivering on that is crucial.
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385: #385: Dispelling Myths About Funding Creative and UX: What You Think You’re Getting vs What You Really Need with Dan Knuckey and Jason Bowman from The Office of Experience
Today we’re going to talk about Dispelling Myths About Funding Creative and UX: What You Think You’re Getting vs What You Really Need, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically…
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384: #384: The Autonomous Enterprise and CX, plus the Ethics of Generative AI, with Tara DeZao, Pega
The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about the Autonomous Enterprise and how it benefits the…
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383: #383: Maximizing events data with JR Sherman, CEO of RainFocus
Today we’re going to talk about how to create the most business and customer value by maximizing your usage of event data. To help me discuss this topic, I’d like to welcome JR Sherman, CEO at RainFocus. RESOURCES Rainfocus website: The Agile…
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382: #382: Building Customer Enagement with April Mullen, Braze
Braze recently released its 2023 Customer Enagement Review, and there are a number of interesting insights found with in it, relating to the customer experience. Today we’re going to talk about 3 of the key insights within this report, and to help…
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381: #381: Narrowing the strategy and execution gap with Alex Castro, CEO of 11:59
Today we’re going to talk about narrowing the gap between strategy and execution, and how leaders can be more successful in measuring and improving their team’s results. To help me discuss this topic, I’d like to welcome Alex Castro, best…
