My Courses
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Capitol Communicator: The Agile Brand Guide to MarTech Stack Evaluation
Capitol Communicator featured the latest in The Agile Brand Guide series, just released today.
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CMSWire: How Conversational Marketing Could Enhance Customer Experience
This article was written by Greg Kihlström for CMSWire. How introducing or augmenting your marketing approach with conversational marketing can cause you to rethink your approach.
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380: #380: Culture that benefits employees, customers, and the business with Steve Robinson, former CMO at Chick-fil-A
Today we’re going to talk about building the kind of corporate culture that benefits employees, customers, and the business itself with a leader that helped build a brand that is known far and wide for its commitment to employee and customer…
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Continuous improvement is key to marketers’ success
The world of marketing—and business as a whole—continues to evolve and keep us all on our toes. With continual technology transformation, shifting consumer behaviors, and rising consumer expectations, continuous improvement offers a way to stay a step ahead of the potential chaos. Continuous improvement is the process of constantly analyzing and refining marketing strategies to…
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New Agile Brand Guide helps marketers create a winning marketing technology infrastructure in their organization
The Agile Brand Guide releases the latest book in its series to educate marketers on how to design, build, and implement a high-performance marketing technology stack
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379: #379: Creating a truly accessible customer experience with Yaddy Arroyo, Truist
Today we’re going to talk about creating truly accessible interfaces across a variety of mediums and channels. To help me discuss this topic, I’d like to welcome Yaddy Arroyo, VP and Principal VUI Designer at Truist. RESOURCES Truist website: The…
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378: #378: CX and Professional Services, Part 2 with Tammi Nagucki, Environmental Design Group
I am here in Durham North Carolina at the 2023 CXPS – that’s Customer Experience for Professional Services – Conference. Today we’re going to talk about CX and professional services and some of the unique challenges and opportunities. To help me…
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377: #377: Beyond Customer Loyalty: Building a Cult Brand, with Chris Kneeland, CEO of Cult Collective
Today we’re going to talk about how to go beyond simply having happy customers or even loyal ones, and follow the examples of iconic well-loved brands and create a cult brand of your own. To help me discuss this topic, I’d like to welcome Chris…
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376: #376: Improving Customer Education for Better CX with Jack Foster, Workramp
Today we’re going to talk about customer education to improve the customer experience, and we’ll be talking about how to improve the employee experience through education as well. To help me discuss this topic, I’d like to welcome Jack Foster,…
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MarTech: The 4 categories of AI that impact marketing: Generative AI
This article was written by Greg Kihlström for MarTech. Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to.
