Author: Agile Brand Guide

Sinch AB (publ), today announces the appointment of Sophie Cheng as Chief Marketing Officer, succeeding Jonathan Bean, who recently transitioned to Executive Vice President, EMEA & Global Partnerships. She joins Sinch’s Global Leadership Team and will report to CEO Laurinda Pang.

New capability embedded in the BERA brand management platform lets marketers compare their BERA Score and Love Curve position against how leading LLMs rank their brand

Today, we’re going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today’s complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed the tools…

According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53% of Millennials and only 26% of Gen X. This demonstrates a clear directional trend, indicating that secondhand is transitioning from a niche activity…

In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility, rapid iteration, and market penetration above all else. But in this race, brand consistency frequently becomes the first, and most significant, casualty.

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement

The flood of press releases we saw yesterday tells a story that Chief Marketing Officers (CMOs) need to look at closely. This isn’t just a victory lap for AI progress; it’s a strategic pivot point with some very real, very messy operational consequences. We’re seeing several distinct tensions boil…

We spend countless hours and dollars perfecting and promoting the one thing we believe defines our brand, the offering that shines brightest in our marketing materials. But what if that shiny object was merely the entry point—a Trojan horse designed to bring customers inside the gates for a much…

The latest LXA B2B State of Martech and Revenue Operations Survey 2026 highlights where this gap is widest, why it is increasingly expensive, and outlines clear priorities for revenue leaders to address it.

AI made marketing faster at producing almost everything, and the speed has surfaced a quieter problem underneath it. The output now arrives faster than teams can review it, the metrics that used to prove a campaign worked are losing their grip as buyers move to AI, and the customer…