Author: Agile Brand Guide

XR Extreme Reach and AdImpact have partnered to deliver deeper data and insights across local TV and digital channels for political campaigns. The partnership brings together AdImpact’s measurement data with XR’s ad serving insights to deliver local market visibility and faster reporting so political teams can optimize campaigns mid-flight. 

New native integrations bring Red Sift Radar Lite’s domain analysis into Claude and ChatGPT, as AI cuts the cost of running a phishing campaign by 95%. 

New Salesforce research finds near-universal AI adoption alongside rising frontline turnover, fragmented data, and measurement uncertainty

The gap between what we train and what happens in the real world is a chasm where marketing return on investment (ROI) goes to die. But what if we could bridge that gap? What if we could use technology not to replace human interaction, but to perfect it? This…

Veteran technology leaders from ServiceNow, Google, and SAP join company to scale enterprise sales, expand strategic partnerships, and elevate brand awareness as demand for AI-powered Professional Services Automation solutions accelerates

Freehand’s AI Agents autonomously manage supply-chain spend for Meta, Unilever, Johnson & Johnson, Dunkin’, Pfizer and Cardinal Health  

The San Francisco company unveils proprietary research and a from-scratch model designed to help AI systems cut through synthetic content and manipulated recommendations as purchasing decisions increasingly shift from humans to agents.

Gen Z represents a pivotal consumer segment, yet their weekend habits, as illuminated by The Harris Poll’s The Gen Z Weekend Report, diverge significantly from previous generations. This demographic, aged 18-29, is characterized by a “connection paradox” — highly digitally connected yet experiencing significant loneliness — coupled with a…

WMF – We Make Future closes its record-breaking 2026 edition with more than 75,000 attendees from 90 countries, over 70,000 square meters of exhibition space, nine halls, 90 stages, more than 1,000 speakers, over 800 exhibitors and sponsors, 3,000 startups, SMEs, and open innovation stakeholders, more than 50 international…

Consumers are fundamentally altering how they evaluate brands by shifting from actively browsing multiple tabs to delegating their discovery and evaluation to artificial intelligence.