Author: Agile Brand Guide

Yesterday’s martech news, July 23, 2026: HubSpot opened Agent Hub in public beta and dentsu partnered with Adthena as UK ChatGPT ad CPCs swung up to 278%.

Bob Regular, CEO of Infolinks Media, on why the shortest supply path isn’t the best one, what makes a “primary impression,” and how contextual signal replaces deprecating deterministic data.

From Greg Kihlström’s Martech Futurist blog. Capability is arriving on a purchase order. The capacity to decide what an agent may do, verify what it did, and answer for the result arrives through hiring, training, and organizational design, and it arrives much more slowly. The last three editions worked…

CVEF with Frontier Defense continuously and autonomously eliminates all exploitable traditional and novel vulnerabilities, delivering Vulnerability Elimination at the speed of AI with AI.

Every conversation this week circles the same uncomfortable finding: the constraint on marketing performance is no longer capability. It is the distance between what an organization knows and what it can actually act on. Stephanie Trunzo, Chief Executive Officer at MERGE, argues that artificial intelligence (AI) is not creating…

Advertisers can now activate independently validated audiences directly in the Yahoo DSP, extending across CTV, mobile, and the open web powered by Yahoo ConnectID

Research sheds light on factors that can compromise attribution, lift, and ROI measurement, and points to the importance of data collaboration in building a clearer view of performance

The launch, built on the universal checkout MCP server Shoppable released earlier this year, makes it the first commerce infrastructure provider to offer multi-retailer product discovery and cart-building through the ChatGPT Plugin Directory, reaching the platform’s 900 million weekly active users.

AI Site, AI Store and AI Front Desk Agent Additions help entrepreneurs build, grow and run their businesses without needing technical expertise

Created with TBWAChiatDay LA, the national campaign shows how small businesses go from prompt to progress: turning a prompt into marketing that runs everywhere, automatically, backed by the AI tools now live across the platform