Author: Agile Brand Guide

Yesterday’s announcements collectively tell a story that vendor headlines consistently obscure: AI adoption in marketing is near-universal, but meaningful revenue impact remains the privilege of a disciplined minority.

Generative AI has unlocked a torrent of potential for content creation, personalization, and process automation. The temptation is to unleash this power, to accelerate every workflow, and to marvel at the sheer volume of output. But in this race for speed, we risk becoming incredibly efficient at producing forgettable,…

MERGE CEO Stephanie Trunzo on why AI is a catalyst that exposes strategy gaps, how ROI on AI is change ROI, and why creativity and judgment stay human.

New benchmark demonstrates enterprises can generate high-quality AI research locally, reducing the reliance on expensive cloud-based models while maintaining quality and keeping sensitive data in-house

Airship stands behind results with new guarantee offer*; also launches a commissioned study quantifying how a composite organization moved past vanity metrics to drive $7.3M in value

Tuesday’s announcements tell a story that vendor headlines obscure: AI adoption is near-universal, but revenue impact remains the privilege of a disciplined minority. HCLTech’s new global study of 500 enterprise decision-makers found that while 90% of organizations report GenAI and Agentic AI are transforming workflows, only 18% say AI…

Onfire CEO Tal Peretz on vertical AI for go-to-market teams: decoding developer buying intent from Reddit, Slack, and Discord into pipeline and revenue.

Company report finds AI-generated resume content is now mainstream, creating growing challenges for employers trying to identify authentic candidates at scale. 

Second annual State of Digital Trust report finds American consumers acting on privacy concerns faster than regulators — and putting the burden of trust squarely on brands

From Greg Kihlström on the Martech Fururist blog. A survey of enterprise deployments finds that identity is the control organizations are least likely to have put in place. Perimeter research finds the same requirement outside the firewall, where an agent reaching your site may belong to a customer, a…