Author: Agile Brand Guide

Yesterday’s press releases tell a story that vendor headlines obscure: the marketing function is splitting into two camps — those building integrated agentic operating systems and those still experimenting with isolated AI tools — and the gap between them is widening fast. The BCG data is the most important…

No one wants to pass up the opportunity to get a new subscriber, but sometimes hitting that paywall causes users to bounce. But what if there was a way to engage users in a way that gives them a more valuable reason to stick around? Welcome to One Amazing…

The Accelerating Impact of AI on Campus and Branch Networks, new research from Cisco and Foundry reveals a critical challenge: a widening gap between AI ambition and current network readiness. Despite acknowledging the need for modernization, even aggressive AI adopters report that their campus and branch networks are not…

Genpact and HFS Research today published “The $18 Trillion Opportunity: How Four Enterprise Debts Will Make or Break Your AI Future,” a global study of over 2,000 enterprise executives spanning 16 industries and 14 functions. The research identifies nearly $18 trillion in recoverable enterprise value sitting inside Global 2000…

Yesterday’s press releases tell a story that vendor headlines consistently obscure: the gap between AI investment and AI transformation in marketing is only widening. Three major reports dropped simultaneously on June 14–15, 2026, and together they paint a picture that every CMO needs to read carefully before approving another…

Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process. Today, we’re going to talk about: Why so many enterprise AI initiatives stall between ambition and production, and what separates the organizations…

As marketing leaders, we are in a perpetual state of optimizing the customer experience. We invest heavily in MarTech stacks that promise seamless omnichannel journeys, we commission exhaustive research to map every customer touchpoint, and we build sophisticated data models to predict the next best action. We operate under…

Customer experience (CX) is evolving rapidly, driven by advanced technology and heightened customer expectations. This shift demands a corresponding evolution in how enterprises leverage outsourcing partnerships. The traditional model, focused on cost containment and capacity augmentation, is no longer sufficient. Senior CX leaders are now tasked with transforming outsourcing…

Unveils a new feature that links conversations on Claude, Codex, Gemini or Copilot to the management of processes, with governance, traceability, and measurable results

EXL [NASDAQ: EXLS], a global data and AI company, announced it has achieved Gold Tier Status in the Databricks Partner Program, expanding its collaboration with Databricks to help organizations strengthen their data foundations for enterprise AI through EXLdata.ai and Databricks’ security, governance and lineage capabilities.