Author: Agile Brand Guide

Today, we’re going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We’ll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth. To help me discuss this topic, I’d like to…

This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience by Greg Kihlström, AI and MarTech …

Consumer backlash to AI-generated marketing or customer service is not so much a reactionary rejection of technology itself as it is the culmination of a decades-long trend of consistent consumer resistance to inauthenticity, deception, and the degradation of the user experience in favor of corporate efficiency. The rush to…

Yesterday’s wave of announcements shares a single, uncomfortable thesis for marketing leaders: AI is becoming the execution layer, not just a recommendation layer . The gap between vendor promises and practical reality is narrowing faster than most marketing organizations are prepared for, and the decisions Chief Marketing Officers (CMOs)…

The deluge of AI-powered tools has created a palpable sense of urgency in every marketing department. The temptation is to chase the latest shiny object, to integrate generative AI for the sake of generating more. More content, more variations, more assets.

Yesterday’s announcements cluster around a single operational thesis: AI is moving from recommendation layer to execution layer across marketing, commerce, and customer experience. The press releases that crossed the wire on May 21 do not describe a future state. They describe systems that are running now, taking actions in…

Today, we’re going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I’d like to welcome, Carolina Paradas, GM, North America at ShopBack.

The conversation around brand protection has fundamentally changed. What was once viewed as a defensive cost center, a game of legal “whack-a-mole,” is now a strategic imperative for growth and customer retention. The sheer scale and sophistication of modern threats, supercharged by AI, have made it clear that a…

KERV.ai, the leader in video analysis, performance, and monetization, today announced a strategic partnership with Canela Media, a leading technology and innovation-driven multicultural media company, to bring additional interactive advertising capabilities to Canela Media’s ecosystem. 

Everyday tech friction is not an occasional problem but a constant reality for the majority of desk workers, leading to substantial cumulative time loss and hindering overall efficiency. The Standley Systems 2026 Office Technology Report, based on a survey of 500 desk-based workers, underscores this pervasive impact.