#272: Different Beats Better: Branding That Sells Without Selling with David Brier
Hear branding advice that shifts focus from “better” to “different.” David Brier explains how branding is the art of differentiation. He shows why brands that only…
#787: Tray.ai’s Stephen Stouffer on AI adoption and why marketers should care about the integration layer
Today, we’re going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the…
Liferay Earns ISO 42001 Certification for AI Management System, Demonstrating Its Commitment to Responsible AI
Certification validates Liferay’s AI Management System (AIMS) and its approach to risk, transparency, and responsible innovation
Understanding AI Marketing Adoption Trends: Strategic Imperatives for Enterprise Leaders
A recent study by digital experience optimization platform VWO.com reveals significant state-level variations in the online interest for AI marketing tools across the U.S. This research,…
Expert Mode: Why Your Marketing Cloud Might Be Confusing Your AI
For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints drawn up by the major marketing clouds and materials sourced from…
Expert Mode: The Confluence of AI, Agility, and Collaboration in Modern Marketing
The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art piece where the individual logos are indiscernible. We’ve navigated the rise…
Salesforce Signs Definitive Agreement to Acquire Qualified
Salesforce, the world’s #1 AI CRM, today announced it has signed a definitive agreement to acquire Qualified, a leading provider of agentic AI marketing solutions.
#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the…
