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The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in how marketers operate and achieve results. Instead of linear, campaign-based approaches, the future of marketing lies in continuous, iterative cycles powered by AI, enabling faster learning, greater agility, and ultimately, compounding returns. This new approach leverages the very nature of today’s data-rich environments, allowing marketers to move at the speed of the market itself.
Marketers chasing the next algorithmic silver bullet might want to keep the receipt. In his new book, AI Isn’t a Goal (or a Strategy), best-selling author, advisor, and podcast host Greg Kihlström argues that artificial intelligence should power existing business objectives—never replace them. The book is available today in print, e-book, and audiobook formats.
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global…
Today we’re going to talk about how synthetic research is reshaping how we understand audiences—and how asking the right questions can make these insights feel far less synthetic and far more human.
In this episode, we discuss the role of leadership in guiding these transformations and explore how customer experience is evolving in the digital age. About Marcus Köhnlein Partner at Tactical Management Partner at Quarero Marketing…
For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the right person, at the right time. And yet, in 2025, most organizations still fall short of executing it meaningfully and at scale. While the proliferation of customer data, advanced MarTech tools, and AI-driven innovation have improved the technical foundation, execution often lags behind ambition.
New AI-powered capabilities, rising adoption, and strategic customer wins reinforce 8×8’s position as a global leader in intelligent customer experience
What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy?
Today I’m joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to reduce friction between brands and entertainment partners, making high-impact collaborations accessible to brands of all sizes.
New Pega service offering embeds enterprise workflows into any self-service channel to deliver consistent conversational experiences that delight customers and reduce costs
What makes change so difficult—even for organizations that know change is inevitable and even necessary for growth? If we all agree that staying in our comfort zones holds us back, why do we continue to resist change—and what can leaders do to…
