Fans favorite: a blueprint for creating the experience-led enterprise – The Center Of Experience with Greg Kihlstrom
Greg Kihlström shares groundbreaking insights into how businesses can become experience-led enterprises. With real-world examples and a focus on innovation, Greg discusses digital transformation, agile methodologies,…
Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine
We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression, only to have the entire relationship tested in the often-clunky, anxiety-inducing…
Expert Mode: The Architecture of Enduring Brand Loyalty
In the relentless pursuit of customer loyalty, we marketing leaders are often caught in a familiar cycle. We build intricate points-based programs, optimize our funnels for…
#799: ISM President Dave Simon on maximizing retail media network investments
Today, we’re going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are…
The Harris Poll: The Joy Rematch: Crafting Modern Sports Experiences for Evolving Fan Demands
The landscape of sports consumption is undergoing a significant transformation. Traditional formats continue to demonstrate robust viewership and attendance, while innovative, social-first sports properties are rapidly…
Expert Mode: Beyond the Prompt — Building the Augmented Marketing Team
The relevant question isn’t if AI will fundamentally change our function, but how we, as leaders, will architect that change within our organizations. The most forward-thinking…
LinkedIn: The “New Collar” Era: Navigating Labor Market Shifts with Strategic Workforce Transformation
The global labor market is undergoing a significant transformation, characterized by a complex interplay of hiring contraction and rapid emergence of new, AI-driven roles.
Linkedin: A New World of Work: Global Labor Market Rotates, Not Retreats
Today, LinkedIn’s Labor Market Report: Building a Future of Work That Works reveals a labor market showing signs of growth, fueled by the more than 1.3 million new…
