#265: Winning Leadership Buy-In: Aligning CX with Business Goals
Gregorio Uglioni sits down with senior customer experience manager Patty Soltis to explore the intricate dynamics of convincing the C-suite to embrace customer experience initiatives. Patty…
#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing
Today, we’re going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement,…
New Book Launches Global Framework for Customer Experience Transformation
Global CX innovator Raymond Gerber has released his groundbreaking book, Journey to Customer Obsession: A Blueprint for CX Maturity and Enterprise Transformation, now available on Amazon in hardcover, paperback, and Kindle…
Expert Mode: Thriving in Uncertain Times: How AI-Driven Consumer Intelligence Fuels Marketing Agility and Growth
The current marketing landscape presents a paradox. While the transformative potential of AI has become increasingly evident, many marketers find themselves grappling with uncertainty, hesitant to…
Expert Mode: Agentic AI and the Future of Event Marketing
While generative AI has captured the imagination of marketers with its ability to create content, agentic AI represents a significant leap forward. This emerging technology moves…
Bombora Debuts Curated Ecosystem Audiences, Enabling Premier B2B Companies to Turn Proprietary Data into Advertising Audiences
Crunchbase, Definitive Healthcare, G2, and HG Insights first to partner with Bombora to bring their B2B data into scalable B2B audience activation available on platforms across…
#760: Nestlé’s Daniel Damasio on successful marketing transformation that is both global and local
Today, we are here at Treasure Data’s CDP World in Las Vegas, and we’re going to talk about one of the biggest challenges facing any multinational…
#159 The Serial Fixer Trap: Boundaries, Burnout, and Better Leadership
Are you unknowingly sabotaging your own well-being at work—and at home—by trying to fix everyone else’s problems? So many of us find purpose and validation in…
