Author: Agile Brand Guide

The 2025 Google Local Search Report by Rio SEO, which analyzed over 239,000 U.S. business locations from January 1 to December 31, 2025, highlights a significant contraction in traditional local discovery channels, while simultaneously revealing a concentration of customer intent.

Shift’s 2026 AI Consumer Insights Report, based on a survey of 1,448 adults conducted in February 2026, reveals a critical imperative for enterprises: while consumers embrace AI’s benefits, they demand granular control, transparency, and accountability. This report highlights that the next phase of AI adoption hinges on intentional design…

New AI assistant enables fast, secure design of agentic workflows built for how enterprises actually run 

Data shows a dramatic rise in AI use for CX, though consumers still rely on human support when needs are more complex

For years, the promise of the perfect marketing technology stack has been just that—a promise. In reality, what many enterprise leaders preside over is less of a cohesive stack and more of a “Frankenstack”—a sprawling collection of point solutions stitched together with APIs, spreadsheets, and sheer human willpower. We’ve…

The martech industry dropped another set of agentic AI announcements. The real story isn’t that AI is taking over marketing. It’s that AI is taking over specific, high-volume, low-judgment tasks: audience segmentation queries, content variation generation, cross-media measurement, AI search optimization. LiveRamp’s new agent-powered platform, Typeface’s Marketing Orchestration Engine,…

Today, we’re going to talk about the principles of scaling a business from a local player to a global force. We’ll explore how the role of a brand’s primary digital asset—its website—is evolving from a simple storefront into a dynamic engine for customer experience and growth, and how to…

A new operating layer for cross-channel marketing that unifies brand intelligence, AI agents, and enterprise IT systems

This report by Nasscom, Oliver Wyman, and R Systems, Forging Ahead: Strategic Partnerships Between Global Capability Centers and Service Providers, outlines this shift and provides a framework for senior leaders to navigate this new era of collaboration.

Pipedrive, the easy and effective sales CRM for small businesses, today announced the appointment of two senior leaders to support the company’s continued product development and AI-native CRM strategy.