Author: Agile Brand Guide

We’ve all been there. You’re a B2B marketing leader by day, meticulously orchestrating complex, multi-touch attribution models and nurturing six-figure deals through a nine-month sales cycle. By night, you’re just another consumer.

In a recent conversation, I spoke with Lisa Avvocato, CMO at Vitam, who brings a clear-eyed perspective from her experience in retail tech and now on the brand side, offering a practical roadmap for leaders looking to move from theory to execution.

Today, we’re going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We’ll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain…

This article was written by Greg Kihlström for CMSWire. The company’s innovation roadmap reflects a broader shift in CX from analysis to accountability.

AI adoption accelerates across the partner program with new AI incentives and revenue opportunities

Patent-Pending Innovation Reduces AI Agent Management Workload for Internal Teams, Accelerates Automation for Complex Use Cases

Unlike traditional money-back policies, ActiveCampaign’s guarantee is focused on instant results, with a full refund available if they don’t see them within their first month for any reason. While most platforms make businesses spend at least 30 days learning the ropes, ActiveCampaign improves marketing outcomes from the start.

According to recent research from Shutterstock, while global ad spend has surged by 33%, the resulting impact on customers has actually declined by 20%. They call it the “impact gap,” and it’s a multi-billion dollar problem.

enHub Global, Inc. today announced its latest innovation that marks a significant advancement in automated retail operations.

Today, we are here at Medallia Experience at the Wynn Resort in Las Vegas, and we’re going to talk about what it takes to transform a massive organization by moving client experience from a siloed function to the core of the enterprise operating model, tying it directly to employee…