Exploring the MarTech & CX Landscape
Today, we’re going to talk about navigating the ever-shifting landscape of e-commerce, from micro-shopping moments to the evolving role of AI, as we get ready for eTail Boston, August 11-14, in Boston, Massachusetts. To help me discuss this topic, I’d like to welcome Lena Moriarty, Head of eTail Marketing at Worldwide Business Research.
In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction, low cost, and—if you’re feeling ambitious—some level of humanity. But achieving that elusive balance has historically required uncomfortable trade-offs: 24/7 responsiveness meant hiring an army of support agents or disappointing customers with a clunky chatbot that offers little more than a link to the FAQ.
In this episode, we explore the truth behind real transformation with Bernd Ziethen, an experienced CEO, HR consultant, and headhunter. Bernd shares that while technology is advancing fast — especially with AI — true business success depends on…
The modern consumer is a multifaceted, multi-tasking marvel, juggling decisions and distractions with an almost superhuman ability. In a world of fleeting attention spans and relentless notifications, capturing and retaining customer engagement is no small feat. Kelsey Chickering, Principal Analyst at Forrester, offered her expert insights on navigating this complex landscape during a recent interview.
New capabilities help brands optimize their website for AEO and GEO, ensuring content gets found and stays seen in the era of AI-powered search
What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust?
Today we’re going to talk about how Agentic AI is changing that—offering a way to transform experience management from reactive to proactive, and from transactional to genuinely helpful. To help me discuss this topic, I’d like to welcome Manisha Powar, VP, Head of Product, Customer Experience Suite at Qualtrics.
Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you could talk to your ideal customer without the logistics of scheduling a focus group or the potential bias of a survey? It’s a tantalizing promise, and thanks to platforms like PreLaunch.com, it’s inching closer to reality. But as Narek Vardanyan, CEO of PreLaunch.com, makes clear in a recent interview, not all synthetic personas are created equal—and their utility depends heavily on what you’re asking, and why.
Is your organization fully realizing the value of your contact center, or is it being limited by a narrow focus on efficiency and cost control? In this episode of the Delighted Customers podcast, I sit down with renowned Canadian contact center…
Fast food is evolving from a cheap convenience into something more indulgent. According to a new survey from consumer insights platform Zappi, nearly one in four U.S. consumers (23%) describe fast food as a “treat” or “reward,” while another 20% see it as a “guilty pleasure.” Just over one in 10 (14%) say that quick-service restaurants (QSRs) are a budget-friendly option.
These shows collectively offer frameworks, demand‑gen systems, personal branding tactics, SaaS scaling stories, and deep-lead quality insights—tailored to serious B2B marketers. Let’s take a look.
