AI-Driven Marketing Strategy: Adapting Decision-Making for Enterprise Performance
Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey…
Closing the Personalization Gap: Data Readiness as the Foundation for Travel Industry Growth
Travelers now anticipate instant recognition, personalized service, and relevant offers at every touchpoint. While the ambition for delivering such individualized experiences is nearly universal across the travel industry, the ability to execute at scale remains a significant challenge.
Adapting to the Disrupted Digital Workspace: Addressing Consumer Browser Fatigue in Enterprise CX
A recent U.S. study, the 2026 State of Browsing Report by Shift, reveals that 62% of consumers report experiencing digital burnout, with an overwhelming 81% ready to switch browsers in pursuit of better personalization and control.
The Lengthening Holiday Shopping Season: Strategic Imperatives for Enterprise Leaders
A recent behavior report by Gourmet Gift Baskets, analyzing Google Trends search interest from 2020 to 2025, reveals a consistent trend toward earlier holiday shopping. This shift requires senior marketing and CX leaders to implement proactive, data-driven approaches to optimize…
Navigating the Age of Dissonance: How Brands Build Relevance in a Fractured Reality
Consumers are both inspired by new possibilities and fatigued by ongoing uncertainty. This dynamic, termed the “Age of Dissonance” by The Harris Poll, highlights a fundamental shift: a world where traditional notions of reality and trust are being reshaped.
Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence
Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence
