Author: Agile Brand Guide

Rafael Flores and the Treasure AI product team on why the CDP had to stop storing and start deciding — four conversations on vision, roadmap, operations, and design.

Minty’s new Smart Shopper Study finds consumers are turning to AI and cashback and savings apps, shopping earlier to uncover best values

Martech news for August 21, 2026: NielsenIQ finds 58% of shoppers ignore brand ownership, Gravitate publishes AEO research, KNOREX flags going concern.

Data from marketing platform Billo dated June to December 2025 shows Meta ad competition rose 40% between August and the November peak. Billo, which connects brands with creators to produce social video ads, says the brands that win Black Friday test their creative already in August

Generate Music, Generate Speech, and Generate Sound Effects reach general availability, bringing rights-cleared audio into the same workspace as image and video — and raising new questions for brand teams about where “commercially safe” begins and ends.

AllianceHCM’s survey of 1,000 QSR employees suggests that a frustrating employee experience is costing trust, reducing lifetime value

Martech news for Aug 19-20, 2026: Syndigo finds reviews beat discounts, BCC Research reports agentic AI uses 100-1,000x more tokens, Queen One raises $25M.

ISM’s Paul Brenner and IAB’s Collin Colburn on why in-store retail media stalls on misaligned scorecards, not tech — and what shopper purchase rate fixes.

Lineup, a leading global provider of media sales technology, today announced a strategic partnership with alfamedia, who operates alfa Stylo, a versatile online editor for professional ad editing, digital and print.

New campaign “Open for Business (and Love)” celebrates Black entrepreneurs who are building businesses and relationships with equal intention