Author: Agile Brand Guide

As marketing leaders, we are in a perpetual state of optimizing the customer experience. We invest heavily in MarTech stacks that promise seamless omnichannel journeys, we commission exhaustive research to map every customer touchpoint, and we build sophisticated data models to predict the next best action. We operate under…

Customer experience (CX) is evolving rapidly, driven by advanced technology and heightened customer expectations. This shift demands a corresponding evolution in how enterprises leverage outsourcing partnerships. The traditional model, focused on cost containment and capacity augmentation, is no longer sufficient. Senior CX leaders are now tasked with transforming outsourcing…

Unveils a new feature that links conversations on Claude, Codex, Gemini or Copilot to the management of processes, with governance, traceability, and measurable results

EXL [NASDAQ: EXLS], a global data and AI company, announced it has achieved Gold Tier Status in the Databricks Partner Program, expanding its collaboration with Databricks to help organizations strengthen their data foundations for enterprise AI through EXLdata.ai and Databricks’ security, governance and lineage capabilities.

The past eighteen months have felt like a gold rush. Every software provider, every agency, and every internal innovation team was staking a claim in the vast, uncharted territory of generative AI. The pressure on marketing leaders was immense—not necessarily to drive results, but simply to do something. Slapping…

Yesterday’s announcements concentrated on the control layer for enterprise AI rather than on new agents. The largest cluster formed around Anthropic’s Claude Compliance API, with Trend Micro, Sentra, Linx Security, Reco, and Netskope each announcing governance or security integrations on the same day. EXL deepened its data partnership with…

Yesterday’s wave of martech and AI news tells a story that is more complicated, and more consequential, than the vendor headlines suggest. The sheer volume of AI product launches (30+ in a single day) reflects an industry in a feature arms race, not a maturity phase. For Chief Marketing…

New all-in-one platform combines AI-driven search, personalization, merchandising, product feed management, and AI assistants to help brands connect the right shoppers to the right products across every channel

Today, we are here at CRMC 2026 in Frisco Texas, and we’re going to talk about: Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue. Separating the hype from reality to identify where AI is delivering tangible results in marketing right now. Rethinking your operating model—what…

The throughline this week is the graduation of AI from a personal accelerant into the operating layer of the marketing function itself—and the stubborn, decisive role humans keep playing in making that shift actually work. Across them, the same refrain surfaces: keep a human in the loop, measure outcomes…