Author: Agile Brand Guide

Customer experience (CX) remains a critical differentiator in enterprise operations, yet the gap between escalating customer expectations and delivered service is widening. A recent Verint report, The State of Customer Experience 2026, highlights that over half of businesses are currently falling short of customer service expectations.

The EY State of Consumer Products Report 2026 highlights that while many companies pursue incremental optimization, true competitive advantage will stem from a structural redesign of commercial decision-making processes. This requires senior marketing and CX leaders to move beyond isolated functional improvements and embrace an integrated, AI-driven commercial model.

Former Intersection CFO and media industry veteran joins as Madhive drives next phase of omnichannel local expansion

Findings Also Show 69% of Customers Would Switch From Human Service to Automation – As Long as It Resolves Their Issue

Amazon, New York Life, Intuit and others use Vapi’s API-native enterprise voice AI platform for building, deploying, and managing voice agents at scale. 

The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb them, governance is lagging dangerously behind deployment, and the workforce pressure is intensifying in ways that go well beyond productivity talking points.

This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers the early days of the web, mobile, or social media. However, the sheer velocity of AI’s adoption curve presents a unique and pressing challenge.

Marketers have a lot of channels to pay attention to, and the number only seems to be growing. Well what if you could connect all your channels and see them in real-time, along with what needs attention, and even how to fix it—all in one place? Welcome to One…

The iSpot 2026 Video Ad Spend & Strategy Report, based on a survey of over 200 marketers with substantial TV spend, provides critical insights into anticipated budget shifts, measurement priorities, and the challenges and opportunities presented by AI. This analysis outlines the strategic imperatives for enterprise leaders to optimize…

iSpot, the cross-platform TV and video ad measurement company, released today the results of its annual market research survey amid this year’s TV ad buying upfronts.