Author: Agile Brand Guide

Analysis of more than 3,300 social video ads finds the creative tactics that make ads distinctive often differ from those that persuade consumers and strengthen brand connection

Oximy, a Y Combinator-backed platform for AI governance and value measurement, today announced the appointment of Mark Sunday, Greg Morrison, Patti Degnan and Adam Messinger to its Advisory Council.

Martech news for October 5, 2026: InMobi finds 36% of U.S. storefronts ready for AI agent checkout and DoubleVerify adds ChatGPT Ads attribution measurement.

In the race for speed, a critical and costly gap is opening up. While one hand writes checks for AI tools that democratize content creation across the entire organization, the other often neglects the very foundation that gives that content value: the brand itself.

Mike Potter has been appointed Chief Technology Officer, where he will lead platform architecture and engineering to power Qualtrics’ next wave of AI innovation across Experience Management

Zappi’s “State of Creative Effectiveness: Social Video” report underscores a fundamental tension in social media advertising: the drive for attention versus the imperative for brand attribution. While visual hooks, surprise, and humor are critical for stopping the scroll, they must be meticulously integrated with advertising fundamentals to generate measurable…

Zappi’s analysis of more than 3,300 social video ads finds the creative tactics that make ads distinctive often differ from those that persuade consumers and strengthen brand connection

New Agentic Checkout eliminates a key point of friction in AI-powered shopping, helping retailers keep shoppers engaged and reducing distractions on the path to purchase

MarketingOps 3.0: Building the Hybrid Operating Model for Growth in a Machine-Mediated Market introduces a framework for coordinating marketing, sales, service, and product as a single Commercial System run by humans and AI agents

The B2B buying journey has always been a complex, multi-touch affair, but the last few years have introduced a new gatekeeper that is fundamentally altering the landscape.