Author: Agile Brand Guide

Second annual State of Digital Trust report finds American consumers acting on privacy concerns faster than regulators — and putting the burden of trust squarely on brands

From Greg Kihlström on the Martech Fururist blog. A survey of enterprise deployments finds that identity is the control organizations are least likely to have put in place. Perimeter research finds the same requirement outside the firewall, where an agent reaching your site may belong to a customer, a…

Yesterday’s martech news, July 20, 2026: 5W finds OpenAI takes 24.6% of AI citations, CTM adds OpenAI Ads attribution, and Infobip pushes conversational retail.

We all know that personalized experience can pay off in big ways. What if you could continuously adapt things like search, product carousels, and more for customers, even from a cold start? How would that change your e-commerce merchandising approach? Welcome to One Amazing About Malachyte. Today we’re talking…

Six AI specialists proactively handle payroll, compliance, scheduling, and HR work for restaurants, hotels, dealerships, and other real-world businesses, inside Netchex and inside ChatGPT & Claude

Marketing agents are moving from recommending a decision to executing it, on budgets, targeting, and messaging, often before any human reviews the choice. The ceiling on how much of that work an organization can hand over is no longer set by model capability. It is set by two things…

The 2026 TrustRadius B2B Buying Disconnect Report highlights a critical gap between vendor perceptions and actual buyer needs, particularly concerning trust, validation, and measurable outcomes.

In this episode Lou Carbone—founder and Chief Experience Officer of Experience Engineering, Professor of Practice at Michigan State University, and the pioneer often called the “Godfather of Experience Management”—argues that …

Optimove’s Back to School Report 2026 outlines key insights and actionable recommendations for senior marketing and CX leaders to optimize their strategies for this critical period.

What if that transactional, often-broken utility could become the most intelligent, personalized, and conversational part of your brand experience? The shift we are witnessing is not an incremental improvement; it is a complete reimagining of digital interaction.