Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless, delightful experience. Yet, we often overlook the very first interaction we…
#52: One Amazing Thing About Athena by Zeta with Roman Gun
What if you could have a voice-activated, super intelligent agent that can help you run your business, not just responding to your chats but actually taking…
#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches
Today, we’re going to talk about the concept of an ‘agentic’ go-to-market platform, where AI doesn’t just assist, but actively collaborates with sales and marketing teams…
Customer Obsessed: What Really Sets Winners Apart with Marbue Brown
Marbue Brown defines customer obsession versus customer focus. He explains you start with the customer and work backwards. He contrasts companies that work backwards from product…
Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy
As marketing leaders, we find ourselves in an interesting position. We are champions of innovation, the primary sponsors of multi-million dollar AI initiatives, and the stewards…
Typeface: Navigating the Real-Time Marketing Divide
The Typeface Signal Report: Big Game Edition highlights a widening “speed gap,” revealing why brands often miss critical opportunities and how existing processes and tools hinder…
Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a truly coherent, actionable view of the customer remains stubbornly elusive for…
#802: eTail’s Lena Moriarty on e-commerce in the year ahead
Today, we’re going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the…
