Expert Mode: Navigating the Evolving PR Landscape in the Age of AI

The public relations landscape is in constant flux, a dynamic environment further accelerated by the advent of widespread adoption of artificial intelligence. For enterprise marketing leaders, understanding the ethical considerations, opportunities, and evolving dynamics of PR in the age of artificial inteligence (AI) is paramount. 

Disruptors Outpace Industry Giants: New  UNICEPTA Study Reveals How Challenger  Brands Are Redefining Public Attention

How do new market players manage to shape  public perception with fewer resources than their established competitors? A new  UNICEPTA study shows that challenger brands are increasingly gaining visibility through  purpose and community-driven effects—at a time when trust and relevance matter more  than sheer reach. The findings reveal how these new entrants are reshaping public  discourse: brands that take a stand and engage with socially relevant issues get heard,  even without dominating the media landscape. 

#767: Krisp.ai Co-Founder Arto Minasyan on voice AI and the customer experience

Today, we’re going to talk about the strategic decisions that underpin the AI revolution. It’s not just about the technology itself, but about the crucial choices leaders make around how to finance innovation, how to structure teams, and how to stay ahead of the curve on what’s actually possible versus what’s just hype.

To help me discuss this topic, I’d like to welcome, Arto Minasyan, Co-Founder & President at Krisp.ai.

#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling

Today, we’re going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We’ll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and what it takes to execute this when competitors are focused on features and scale.

To help me discuss this topic, I’d like to welcome Lindsey Irvine, Chief Marketing Officer at Square.

New Algolia Market Report Explores How Retail Media Networks Are Redefining Digital Discovery

Algolia, the AI retrieval platform orchestrating over 1.75 trillion queries each year, trusted by more than 18,000 businesses, and used by millions of developers around the world, today unveiled a new market research report, ‘Retail Media Networks: Insights and Emerging Trends’—an in-depth exploration of how retailers are transforming on-site discovery into a powerful new revenue streams in digital commerce.

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