NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video
RPA and NBCUniversal Launch First Ever Cross-Platform Agentic Media Buy Powered by FreeWheel, NBCUniversal, and Newton’s AI Technology.
Roku and iSpot Bring Outcome-Based Optimization to Streaming
iSpot attribution powers Roku’s optimization for better campaign performance
Viant Launches “Outcomes” the First Fully Autonomous Open Internet Ad Product
The Next Generation ViantAI Innovation Powered by AI Lattice Brain
PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising
Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into Market
Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta™
Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications
Expert Mode: The Delicate Balance of Data and Daring in High-Stakes Holiday Creative
For many of us in the marketing leadership trenches, the holiday season represents the culmination of a year’s worth of planning, strategy, and budget allocation. It’s…
The Effect of Conversational Commerce on Digital Strategy
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections…
Scent, Sound, and Sensation: The Future of Multisensory Outdoor Advertising
OOH is no longer limited to what people see. Brands are increasingly layering in sound, scent, and interactive elements to catch attention and hold it. Excite…
