Author: Agile Brand Guide

Yesterday’s MarTech and AI news cycle had a lot of announcements. Here is what actually matters for CMOs and marketing organizations – and what does not.…

Today, we’re going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this is a binary, all-or-nothing…

New capabilities unveiled at Domopalooza enable companies to orchestrate AI agents and enterprise data across their workflows to power the next generation of the intelligent enterprise

Artificial intelligence (AI) has progressed from experimental pilots to an integral component of enterprise customer experience (CX) strategies. While many organizations now leverage AI agents for…

Shopify has announced the launch of Agentic Storefronts, a suite of integrations designed to embed merchant product catalogs directly into leading AI interfaces including ChatGPT, Microsoft…

The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while…

Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth 

We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a…