Mastering AI-Powered Discoverability: Strategic Imperatives for AEO/GEO in 2026
The landscape of digital discoverability is undergoing a fundamental transformation driven by generative artificial intelligence (AI) and answer engines. As customers increasingly rely on these systems…
Shift: Beyond the Tab Limit: Why Enterprise Leaders Must Rethink Digital Workflows in 2026
The 2026 State of Browsing Report by Shift, based on a survey of 1,000 U.S. internet users conducted in September 2025, reveals a growing tension between…
The Legacy Browser is at a Breaking Point: According to the State of Browsing Report
New Shift Data Shows Browsers Are Failing Modern Users as 1 in 5 Juggle 11+ Tabs
Harris Poll: Driving Enterprise Value with Brand Momentum: A Modern Playbook for CX and Marketing Leaders
QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and intensity of public sentiment, revealing whether…
Expert Mode: From Cost Center to Experience Engine: The AI-Powered Contact Center
For decades, the contact center has occupied a specific, and often siloed, space in the enterprise org chart. It was the necessary, if not always beloved,…
#76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora
Today, we’re going to talk about why B2B advertising has historically lagged behind its B2C counterpart in audience targeting and activation. We’ll explore the challenges of…
#51: One Amazing Thing About The Brief with Thibault Imbert
Delivering a full ad campaign can make or break a product launch, but the time, teams, and effort to do that can be daunting. But what…
Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents
This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap between what brands believe they know…
