Yesterday’s MarTech News | March 25, 2026
The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while…
Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing Era
Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth
#833: Qualtrics’ Ali Henriques on accelerating the speed to insights with synthetic research
We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a…
Conga: Beyond Fragmentation: Building an Integrated Commerce Chain for AI-Driven Growth
Conga’s The State of Commercial Operations: Fragmentation in the Age of AI report examines the critical challenges posed by fragmented commercial operations. It outlines how senior…
Klaviyo Expands AI Agents to Power the Autonomous B2C CRM
New autonomous campaign agent generates full marketing campaigns from a single prompt, delivering faster, more trusted customer experiences
Incisiv: Unified Commerce in 2026: The Imperative for Growth and AI-Driven Excellence in Specialty Retail
The Incisiv 2026 Benchmark Index: Unified Commerce for Specialty Retail, conducted in partnership with Manhattan and Google Cloud, provides a comprehensive assessment of unified commerce capabilities…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience programs. We’ve built dashboards, tied bonuses to it, and presented its…
Yesterday’s MarTech News | March 24, 2026
Yesterday delivered a concentrated wave of announcements that, taken together, signal something more significant than individual product launches: the infrastructure of marketing is being rebuilt around…
