Expert Mode: The New CMO-CIO Alliance: Navigating the AI Frontier Without Fracturing the Org Chart
For years, we’ve talked about agility, but the current wave of generative AI demands something more profound: a framework of collaborative trust. Marketing teams are, rightly,…
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity, a leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings more than two decades of experience…
Yesterday’s MarTech News: March 6, 2026
These announcements tell a consistent story, but not the one the vendors want you to hear. The real signal across all eight announcements is this: AI…
#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Today, we are here at eTail Palm Springs, and we’re going to talk about tackling one of the biggest challenges in e-commerce: the high-consideration purchase. We’ll…
Adapting to the AI-Driven Local Search Landscape: Strategic Imperatives for Enterprise CX Leaders
The 2025 Google Local Search Report by Rio SEO, which analyzed over 239,000 U.S. business locations from January 1 to December 31, 2025, highlights a significant…
The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust
Shift’s 2026 AI Consumer Insights Report, based on a survey of 1,448 adults conducted in February 2026, reveals a critical imperative for enterprises: while consumers embrace…
Pega Blueprint Updates Make Vibe Coding Enterprise Ready
New AI assistant enables fast, secure design of agentic workflows built for how enterprises actually run
Medallia Releases 2026 State of Customer Experience Report: 66% of Brands Believe CX is Improving, Only 17% of Consumers Agree
Data shows a dramatic rise in AI use for CX, though consumers still rely on human support when needs are more complex
