The Holiday Calendar Has Been Rewritten. Most Retailers Haven’t Updated Their Playbook

The Holiday Calendar Has Been Rewritten. Most Retailers Haven’t Updated Their Playbook

Oct 1, 2026

The 2026 Holiday & Seasonal Shopping Trends Report from tvScientific by Pinterest surveyed over 400 marketers and 600 consumers across the US. It revealed that holiday-related research and purchasing now begin much earlier, often well before Black Friday Cyber Monday.

Get Yesterday's News By Email

* indicates required
Please select all the ways you would like to hear from The Agile Brand, LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please click the link in our footer.

By clicking below to subscribe, you acknowledge that your information will be transferred to our marketing platform Mailchimp for processing. Learn more about Mailchimp's privacy practices.

Catch the latest episodes of our shows

Smartling CEO Bryan Murphy on rewriting the rules for global GTM
B2B Agility with Greg Kihlström

Smartling CEO Bryan Murphy on rewriting the rules for global GTM

Spotlight’s John Rockhold on influence orchestration: why LLMs cite Gartner Peer Insights, not the analysts
The Agile Brand with Greg Kihlström

Spotlight’s John Rockhold on influence orchestration: why LLMs cite Gartner Peer Insights, not the analysts

SAS’s Jonathan Moran on experience debt: your brand under peak load is your real brand
The Agile Brand with Greg Kihlström

SAS’s Jonathan Moran on experience debt: your brand under peak load is your real brand

One Amazing Thing About Contentful
One Amazing Thing

One Amazing Thing About Vieu Graph with Samir Majjure

Salesforce’s Taksina Eammano on AI ambition vs. frontline readiness: go-live is day one for the technician
The Agile Brand with Greg Kihlström

Salesforce’s Taksina Eammano on AI ambition vs. frontline readiness: go-live is day one for the technician


Listen to the latest episode of The Agile Brand podcast here:

The Agile Brand Guide®
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.