Author: Greg Kihlström

This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized and seamless experiences to their customers across various touchpoints.

The concept of a priority mindset in organizational culture revolves around a collective belief and approach that hones in on strategic importance, rather than getting caught up in trivial tasks or distractions. This powerful mindset empowers individuals to prioritize their work and resources based on the greater purpose and…

High-priority tasks play a crucial role in determining the success of a project, initiative, or goal. As we delve into the six key dimensions that define these tasks, we gain valuable insights into effective prioritization.

This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d like to emphasize the critical need to establish a strategy promptly. Ignoring the potential of AI and clinging to conventional methods can result…

This article was written by Greg Kihlström for MarTech. AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding ethical standards, maintaining customer trust and supporting a responsible workforce transition.

This article was written for CMSwire by Greg Kihlström. We are ostensibly at the peak of AI hype, driven heavily by the rapid adoption of generative AI in both the consumer and business space. But hype does not necessarily equate to understanding, as a study of more than 500…

This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining momentum among forward-thinking marketers and CX professionals: data minimization.

AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences

Continuous improvement in customer experience (CX) is paramount for organizations aiming to maintain their edge when competition is fiercer than ever. With consumers having unprecedented access to a plethora of competitive brands, businesses must adopt a customer-centric approach to design and measure success, thereby creating exceptional user experiences.

As artificial intelligence grows in importance, it reinforces the idea that organizations must prioritize access, visibility, and action with data. It drives decision-making, informs strategies, and helps businesses better understand their customers.