CMSWire: Change Management Challenges: Get Rid of Debt!
This article was written by Greg Kihlström for CMSWire. To thrive as a business and rise to change management challenges, you need to dig out of…
CustomerThink: Best approaches for a strong first-party data strategy
This article was written by Greg Kihlström for CustomerThink. Preparing for a first-party data strategy is crucial for brands in today’s evolving landscape of data privacy…
CMSWire: AI in the Workplace: Jobs, Creativity, & Ethics at Stake?
If you’re in marketing or customer experience, 30% of your job could be automated by 2030. Shouldn’t you want more rewarding work anyway?
Forbes: Marketing Operations in the Age of AI
This article was written by Greg Kihlström for Forbes Agency Council. AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of…
MarTech: The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
The Importance of Tying your Marketing Analytics Back to Your Business KPIs
What happens when you discover that your marketing analytics are not a match for your company’s goals? Understanding your Key Performance Indicators (KPIs) and how they…
The Importance of Customer Journey Orchestration (CJO) for Marketing Success
Creating a seamless and personalized customer experience has become more important than ever. Customers want to feel valued, understood, and catered to in order to remain…
Forbes: Upping Your Generative AI Game
In this article, I’m going to talk about the factors to consider when adopting generative AI so that you and your teams can go beyond simply…
