The power of intrapreneurs in the enterprise
Intrapreneurs are individuals who possess the unique ability to innovate and drive businesses forward. They are the change agents within organizations or the individuals who take…
CustomerThink: The Importance of Customer Journey Operations
Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy with competitive pressures,…
Capitol Communicator: AI for Marketers: The Hype and Reality of Generative AI
Artificial intelligence’s impact on business today, particularly in the marketing world, cannot be ignored. From the unprecedented adoption of ChatGPT to the constant buzz around new…
MarTech: 4 AI categories impacting marketing: Personalized customer journeys
This article was written by Greg Kihlström for MarTech. In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact…
MarTech: 4 AI categories impacting marketing: Predictive analytics
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
MarTech: The 4 categories of AI that impact marketing: Generative AI
This article was written by Greg Kihlström for MarTech. Here’s what you need to know about generative AI in marketing and why it’s worth paying attention…
CMSWire: How the Different Types of Conversational Marketing Tools Work Together
This article was originally written by Greg Kihlström for CMSWire. Read the article in its entirety here. While it would be nice if we could provide…
Indian Management: A win-win situation
This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your…
