Author: Greg Kihlström

Creating a seamless and personalized customer experience has become more important than ever. Customers want to feel valued, understood, and catered to in order to remain loyal to your brand.

In this article, I’m going to talk about the factors to consider when adopting generative AI so that you and your teams can go beyond simply jumping on the bandwagon and instead become power users.

It’s likely already too late to pause adoption, but you can still establish an enterprise-wide stance on adoption and best practices for AI in business.

The use of multiple channels to reach and engage potential customers makes marketing more complex than ever. But how does a single marketing channel fit into a larger multi-channel marketing mix, and why is it important?

There are likely many ways that artificial intelligence can benefit your organization, and you likely don’t have time to wait in order to reap the potential benefits.

Marketers have a unique relationship to the data within an enterprise, thus data science is increasingly a topic of conversation among their teams.

As marketers, we’re constantly seeking insights into the behaviors of our customers to help us drive marketing strategies. This includes analyzing the effectiveness of our marketing channels to determine where to allocate our resources. However, relying on a single marketing channel for measurement can present significant challenges in understanding…

What happens when a disruptive technology is introduced midway through the process of transformation? Unless you’ve got access to a time machine to travel back and forth, you and your team are likely grappling with how to incorporate artificial intelligence like generative AI into your plans.

This article was written by Greg Kihlström for Fast Company. The website redesign: It is an all-consuming, oft-repeated, difficult-to-measure process that seems to be a requirement for any brand wanting to stay on top of their customer expectations and competitive pressures.

Let’s look at five ways that creating a culture aligns with your mission statement, making customer service and brand care part of employees’ duties, allowing them to serve up experiences, aligning at all levels, tracking and sharing results, and rewarding their support can turn employees into brand ambassadors.