Exploring the MarTech & CX Landscape
This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your
customers, as well as those of your employees, you can ensure that
everyone’s best interests are taken into consideration when making
decisions or driving forward key initiatives within your organisation.
If one of your marketing colleagues has said something similar to, “We
tried Agile, and it didn’t work,” I have a simple response. If it didn’t
work, you weren’t doing it right.
The following was written by Greg Kihlström for Forbes Agency Council. Y
our marketing technology stack is a critical part of your infrastructure.
It enables you to acquire and retain customers while providing your teams
with the tools they need to be successful in creating, managing and
measuring content, campaigns and customer journeys.
As a marketer in today’s digital age, it can be difficult to keep up with
the ever-evolving marketing technology (martech) landscape. New processes, tools and strategies evolve quickly, making it challenging for marketers to remain viable in this competitive space. However, tackling martech goals
doesn’t have to seem impossible!
This article was based on a transcript of The Agile Brand with Greg
Kihlström podcast. Today we’re going to talk about digital customer
service, and how it’s now essential for companies in every industry to
embrace it if they haven’t already started doing so. To help me discuss
this topic, I’d like to welcome Ragy Thomas, Founder & CEO, Sprinklr, a provider of enterprise software for customer experience management.
As a marketer, understanding the intricacies of your marketing technology
infrastructure is essential to making sure it’s running smoothly and
achieving your desired outcomes. Having a strategic roadmap in place will
help you ensure that all elements are connected and working together
effectively, allowing for greater efficiency, increased ROI from campaigns,
and reduced risk when deploying new initiatives. In this article, read
about how creating a transparent roadmap for your marketing tech stack can
benefit your organization and what steps you should take to build one.
By Matthew Egol and Greg Kihlstrom . In this final part of the series,
we’re going to look at how to best integrate AI and CX in a meaningful way.
By Matthew Egol and Greg Kihlstrom . Artificial intelligence is not without
its challenges. Now let’s discuss some things to watch out for when
introducing AI into your CX strategy.
By Matthew Egol and Greg Kihlstrom .With customer experience a primary
point of competition for many brands today, and the current stream of new
products and features utilizing artificial intelligence (AI) based tools, a
marriage of AI and customer experience (CX) seems like a perfect pairing.
This article was originally written by Greg Kihlström for MarTech. Read the
original article here. AI and customer journey orchestration can take your
existing marketing automation approaches to the next level.
