Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door
When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s not just a branding story—it’s a signal that the industry is…
#689: Building a culture of agility with Eugenie Lamprecht, Reka
Agility requires an attention to process and a commitment to continuous improvement. It also requires a culture of agility. Today we’re going to talk about talent…
AI’s Paradox: Why Human Creativity, Not Just Efficiency, Builds Brand Loyalty
The promise of AI is palpable: A brand manager clicks ‘Generate’ and an AI console delivers five hundred ad variants in under a minute. Such scenes…
The Science of Anticipation: Using Data to Predict Customer Needs and Market Moves
You pour resources into campaigns only to see lukewarm results. You stock inventory that gathers dust. You scramble to react to sudden demand spikes—or worse, miss…
#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re exploring how Generative AI-powered prototyping can help organizations visualize and…
CMSWire: Are You Ready for Agentic AI Shoppers as Customers?
This article was written by Greg Kihlström for CMSWire. As much as agentic AI promises to make our lives easier, delegating tasks and errands is certainly…
#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how enterprises are starting to move…
Unmasking AI’s Impact: How Over-Reliance Can Destroy Brand Identity
Marketing has entered a new AI-powered era—one where audiences can no longer distinguish between human-created content from the latest algorithm. With 77% of CMO’s incorporating generative…
