Unmasking AI’s Impact: How Over-Reliance Can Destroy Brand Identity
Marketing has entered a new AI-powered era—one where audiences can no longer distinguish between human-created content from the latest algorithm. With 77% of CMO’s incorporating generative…
#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design
Today we’re going to talk about what it takes to innovate and grow a brand and how things are both similar—and different since Reebok launched its…
Expert Mode: How AI Is Making Customer Experience More Human—Not Less
If customer experience were a dinner guest, it would be the kind that arrives late, repeats itself, and then disappears before dessert. At least, that’s how…
Enhancing efficiency with AI while preserving human connection
Companies are constantly seeking innovative ways to enhance customer success. The integration of artificial intelligence (AI) into customer service strategies has emerged as a transformative approach…
CustomerThink: Harnessing the Power of Natural Language Interfaces for Improved Customer Experience
This article was written by Greg Kihlström for CustomerThink. As a consultant and advisor to enterprise brands, I have seen firsthand the transformative potential of natural…
AI and brand reputation requires a careful balance
A new study by the Global Risk Advisory Council has identified AI misuse as the number one risk factor for brand reputation. Miruna Dragomir, CMO at Planable and a respected…
Lessons Learned from Adopting AI in Marketing and Customer-Focused Roles
Artificial Intelligence is reshaping marketing and customer-focused roles, offering unprecedented opportunities for businesses. We asked 18 thought leaders about their key lessons learned from successfully integrating…
Expert Mode: Moving from Automation to Strategy—Why AI Must Become Your Smartest Thought Partner
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a true partner in strategic thinking—and executives who treat it like a…
