How AI enhances efficiency of customer service operations
Organizations are increasingly recognizing the vital role that artificial intelligence (AI) plays in enhancing efficiency and improving customer experiences. The traditional contact center model, characterized by…
#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse
Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll dive into how Large Emotion Models…
CMSWire: The Growing Role of AI in Experience Management
This article was written by Greg Kihlström for CMSWire. AI tools are changing how brands engage with customers. They drive more personalized experiences and improve efficiency…
CMSWire: AI Can Predict Customer Churn, But Can It Build Trust?
This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human insight holds the key to turning…
Integrating Brand Identity into Agentic AI
The integration of artificial intelligence (AI) into customer experience strategies is not just a trend; it is a necessity for brands aiming to maintain relevance and…
Generative AI enhances scalable personalization
The quest for personalization at scale has been a focal point for brands seeking to connect authentically with consumers. For decades, marketers have grappled with the…
Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to cubicle walls: a traffic‑light matrix of key accounts shaded in green,…
MarTech: The strategic rise of the marketing analyst in the age of AI
This article was written by Greg Kihlström for MarTech. Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization…
