Contextual personalization in physical retail
Contextual personalization in physical retail refers to the practice of tailoring the shopping experience to individual customers based on their specific context or situation. This approach…
MartechView: From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024
AI buzz continues, but 2024 shifts focus from playful exploration to tangible results. Join us as we delve into “The Great Reconciliation”: standardizing tools, integrating AI…
Data-driven experimentation drives growth
A key factor in achieving this collaboration is the use of data-driven experimentation. Data-driven experimentation allows companies to gather insights and make informed decisions based on…
MarTech: Laying the groundwork for AI in MOps: How to get started
This article was written by Greg Kihlström for MarTech. As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their…
MarTech: Integrating AI into MOps: Aligning your platforms, data and processes, Part 2
This article was written by Greg Kihlström for MarTech. Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every…
Data fragmentation inhibits AI’s potential
As artificial intelligence grows in importance, it reinforces the idea that organizations must prioritize access, visibility, and action with data. It drives decision-making, informs strategies, and…
Customer-centric personalization using AI
Customer-centric personalization using AI is a strategy that focuses on tailoring marketing and customer service efforts to individual customers based on their preferences, behaviors, and real-time…
Organizational alignment is key to success with machine learning
Organizational alignment is key when it comes to the successful deployment of machine learning projects in the enterprise. As discussed in the podcast interview with Eric…
