Product leaders need customer empathy
Product leaders need customer empathy in order to build more customer-centric experiences. This means understanding the actual problems that customers are trying to solve and ensuring…
Embracing AI for strategic decision-making
One of the key aspects of moving in the direction of a more autonomous enterprise is the role of the leader. While they still set the…
The importance of optimizing and personalizing customer touchpoints
When customers have more options and higher expectations than ever before, optimizing and personalizing customer touchpoints has become crucial for businesses. The customer journey consists of…
Contextual personalization in physical retail
Contextual personalization in physical retail refers to the practice of tailoring the shopping experience to individual customers based on their specific context or situation. This approach…
MartechView: From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024
AI buzz continues, but 2024 shifts focus from playful exploration to tangible results. Join us as we delve into “The Great Reconciliation”: standardizing tools, integrating AI…
Data-driven experimentation drives growth
A key factor in achieving this collaboration is the use of data-driven experimentation. Data-driven experimentation allows companies to gather insights and make informed decisions based on…
MarTech: Laying the groundwork for AI in MOps: How to get started
This article was written by Greg Kihlström for MarTech. As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their…
MarTech: Integrating AI into MOps: Aligning your platforms, data and processes, Part 2
This article was written by Greg Kihlström for MarTech. Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every…
