Expert Mode: The Master Brand Isn’t a Religion, with Henriette Viebig and Florian Schumann from Körber
How Körber folded 40+ brands into one, then launched Infios on its own, and the one question it uses to decide when a master brand helps.
Expert Mode: The Hybrid E-Commerce Playbook for B2B and B2C
Guy Gunter Home’s journey to rebuild their digital presence, in partnership with the digital consultancy Office of Experience (OX), offers a compelling case study in transforming…
Influence Orchestration: Earning B2B Trust in the AI-Driven Buyer’s Journey
The Spotlight Influence Orchestration Report introduces Influence Orchestration as the deliberate coordination of all trusted third-party voices to build verifiable credibility.
Bridging the B2B Credibility Gap: The Strategic Imperative of Creator-Led Content
The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45%…
Expert Mode: Closing the Gap Between Brand Promise and Sales Reality
The gap between what we train and what happens in the real world is a chasm where marketing return on investment (ROI) goes to die. But…
TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026
The 2026 TrustRadius B2B Buying Disconnect Report highlights a critical gap between vendor perceptions and actual buyer needs, particularly concerning trust, validation, and measurable outcomes.
Radial: Driving Omnichannel Growth: Why B2B Fulfillment Defines Brand Success
Why B2B Fulfillment Matters for Modern Brands, a research report by Radial explores the critical role of B2B fulfillment in supporting omnichannel strategies, detailing key challenges,…
Beyond Mentions: How AI Conversational Context Shapes Brand Recommendations
Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B buyer journeys, only 16% of AI…
