Category: B2B Marketing

The rapid adoption of generative AI is transforming the customer experience landscape in profound ways.  We’re moving beyond simply automating tasks and entering a new era where AI-powered interfaces adapt to individual needs, creating seamless and personalized interactions.

Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find themselves grappling with how to accurately measure it, especially regarding their marketing and technology investments. 

While generative AI has captured the imagination of marketers with its ability to create content, agentic AI represents a significant leap forward.  This emerging technology moves beyond generating outputs and empowers marketers to automate actions, personalize experiences, and gain deeper…

The lines between B2B and B2C customer experience (CX) are blurring.  B2B buyers, influenced by their consumer experiences, now expect the same level of seamlessness and personalization they encounter in their personal lives. For companies operating in both spheres, like…

Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a willingness to adapt and evolve, as well as a deep understanding of how…

Sangeeta Prasad has had the rare experience of launching the Chief Marketing Officer role at not one, but two global organizations. That gives her a unique vantage point: she hasn’t just built marketing campaigns—she’s built the case for why marketing…

Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities.  It requires not only a deep understanding of marketing principles but also a knack for evangelism, education, and fostering trust within an organization. 

Today, we’re going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing. To help me discuss this topic, I’d like to welcome, Travis Cushing, Chief Product Officer at RainFocus.

Is it possible for enterprise marketing technology to actually spark joy?  Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a…

The healthcare technology sector is not traditionally known for its bold marketing campaigns. Strict regulations and a generally conservative environment often lead to a sea of sameness, with many brands struggling to differentiate themselves. 

These shows collectively offer frameworks, demand‑gen systems, personal branding tactics, SaaS scaling stories, and deep-lead quality insights—tailored to serious B2B marketers. Let’s take a look.

Every marketer loves a clean slate—right up until the moment the eraser squeaks across a whiteboard the size of a football field. Spinning out 90,000 employees, $18 billion of revenue, and decades of IBM heritage into a fresh-faced brand qualifies…