6sense: Beyond Discovery: Realigning B2B Go-To-Market for the Informed Buyer in 2026
The 6sense 2026 B2B Buyer Experience Report reveals that B2B buying is not a journey of discovery but one of deliberation, driven by experienced professionals with…
Expert Mode: Your Flagship Event Isn’t a Content Channel Anymore with Ashleigh Cook from RainFocus
Ashleigh Cook, CMO at RainFocus, argues that marketing leaders should stop treating events as places where content gets delivered. In her view they’re places where buying…
Expert Mode: Why B2B Brands Should Make the Customer the Hero with Bruno Bertini from 8×8
In August 2025, 8×8 launched The Power of You, a brand platform built on short, cinematic films about real IT and customer experience leaders from its…
Expert Mode: Why Your B2B Buyer Has Already Made a Decision Before You Meet Them
Drawing on insights from TrustRadius’s comprehensive “2026 B2B Buying Disconnect” report, which surveyed thousands of software buyers and vendors, we can begin to map this new…
Expert Mode: The AI Email Trust Panic Is Pointed at the Wrong Problem, with Ben Billups from Breaker
Breaker founder Ben Billups argues the AI email trust panic misses the real constraint in B2B — relevance — and names the two numbers CMOs should…
Expert Mode: Influence Orchestration in the Age of the AI Shortlist
The B2B buying journey has always been a complex, multi-touch affair, but the last few years have introduced a new gatekeeper that is fundamentally altering the…
Expert Mode: The Master Brand Isn’t a Religion, with Henriette Viebig and Florian Schumann from Körber
How Körber folded 40+ brands into one, then launched Infios on its own, and the one question it uses to decide when a master brand helps.
Expert Mode: The Hybrid E-Commerce Playbook for B2B and B2C
Guy Gunter Home’s journey to rebuild their digital presence, in partnership with the digital consultancy Office of Experience (OX), offers a compelling case study in transforming…
