Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)
It’s one thing to build a recognizable brand. It’s quite another to scale that brand across countries, cultures, and continents—especially when your customers expect personalization, integrity,…
Expert Mode: How Dirty Water Built a Cult Brand by Thinking Like a Bartender
When most people think of launching a new beverage brand, they picture sleek branding, influencer campaigns, and prime shelf space in upscale grocery chains. Dominic Minogue…
AI’s Paradox: Why Human Creativity, Not Just Efficiency, Builds Brand Loyalty
The promise of AI is palpable: A brand manager clicks ‘Generate’ and an AI console delivers five hundred ad variants in under a minute. Such scenes…
Unmasking AI’s Impact: How Over-Reliance Can Destroy Brand Identity
Marketing has entered a new AI-powered era—one where audiences can no longer distinguish between human-created content from the latest algorithm. With 77% of CMO’s incorporating generative…
Expert Mode: Building an Authentic Brand Without Sounding Self-Righteous
In a time when consumers are buying into values as much as they’re buying products, authenticity has become the holy grail of brand strategy. The problem?…
#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin
Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent…
#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details…
Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul
H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from Seinfeld, Sex and the City, or your own morning walk on…
