Latest Customer Data Platform Posts
Finding the right balance between automation and human interaction
The integration of technology into sales processes has become not just advantageous but essential in B2B marketing. As sales cycles…
Embracing a first-party data strategy
It is important to embrace a first-party data strategy for success in marketing and customer experience. First-party data refers to…
Cookieless Future: Yes, You Can Keep Making Money Off Advertising While Caring About Data Privacy
In the shifting digital advertising landscape, the potential phase-out of third-party cookies has caused a great deal of concern for…
The value exchange in consumer data privacy
Value exchange in data privacy is a crucial concept that businesses must prioritize. As highlighted in the podcast transcript, customers…
Using first-party data strategically to improve CX
First-party data refers to information collected directly from customers, such as their interactions with a company’s website, app, or other…