Latest Customer Data Platform Posts
Interoperability is key for martech stack efficiency
Interoperability is key for efficiency in today’s digital marketing landscape. In a world where data is king, the ability for…
The essential nature of privacy by design
Privacy by design is essential, and the value of privacy in the marketplace has significantly increased over the past decade.…
Real-time customer data drives better personalization
The ability to process customer data quickly is no longer sufficient for businesses looking to drive better personalization and customer…
The effects of Google’s third-party cookie decision
Google’s decision to indefinitely delay the deprecation of third-party cookies has been met with mixed reactions from marketers and brands…
The crucial element of first-party data
First-party data is crucial in today’s digital marketing landscape. With the rise of e-commerce and online marketplaces, retailers are constantly…