Latest Customer Data Platform Posts
Expert Mode: Composable CDPs and the Rise of AI-Powered Marketing
The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving strategies, and the ever-present buzz…
MarTech: The power of customer data across the journey: Acquisition
This article was written by Greg Kihlström for MarTech. Understanding customer needs allows us to improve our offerings and build…
The Science of Anticipation: Using Data to Predict Customer Needs and Market Moves
You pour resources into campaigns only to see lukewarm results. You stock inventory that gathers dust. You scramble to react…
Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints,…
CustomerThink: Improving Customer Loyalty Through Data Minimization
This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new…